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Why Your Business Will Need To Invest In Ads To Succeed on Facebook in 2018

In previous blogs we have outlined why fewer people are seeing your updates on your Facebook business page. In mid-January 2018 Facebook have announced they are making another wholesale change which means that fans of your page will no longer see your updates in their newsfeed.

Does This Mean I Will Need To Pay Facebook?

This is important as it means that the only way to have your content seen by potential customers will be to pay to advertise on Facebook.

Facebook ads are a powerful platform for small business owners due to their targeting, however the move to kill organic reach may see that those that don’t invest unable to reach potential customers at all.

There are lots of different options available to advertise on Facebook and the right approach will depend on the size of your audience and what you are trying to achieve.

Why Are Facebook Making This Change?

Facebook has justified this change so that users see updates from their friends and family rather than businesses. Your updates will still go out but will only be visible under an “explore feed” rather than everyone’s news feed.

How Much Will It Cost?

The cost of advertising on Facebook varies depending on the audience you are trying to reach and the content that you are creating. Quality and laser targeted content is less expensive than broad brush generic posts.

For a small business the cost of success can be very cost effective to other promotional methods and there is the advantage of being able to start slowly and build.

How To Survive The Changes To Facebook Pages

With these Facebook changes it will be more important than ever for businesses to see social media as a serious marketing discipline and integrate it with other marketing tools such as their website.

If you have any questions give the Aspiring Panda team a call

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