The term SEO for businesses is enough to make owners and marketing managers shudder and think about anything else. SEO - or Search Engine Optimisation - has long been considered one of the dark arts of the internet.
Due to a smartphone market that is continuing to go from strength to strength - with smartphone adoption rates predicted to reach 81% of the market by the end of 2015 - the customer base in both the personal and business markets is rapidly expanding.
If you are starting a business, the easiest and most effective means of gaining global visibility is a website. A website can even be built and put in place to generate awareness of your business before you fully launch.