Why Mobile Apps Are Important Business Tools

There are estimated to be more than 35m smartphone users in the United Kingdom, a figure that is predicted to rise to more 43.4m by 2017.

The common perception is that smartphones and the mobile apps designed to serve them are primarily focused on the gaming, leisure and entertainment sectors.

Whilst these sectors are hugely popular, the potential applications for this technology and connectivity is not limited to personal or entertainment use: we should think more than just Angry Birds when we think apps.

The mass adoption of smartphone technology presents great potential for businesses both large and small to build apps that serve as tools to aid a business in its day-to-day operations and marketing.

Apps For Business Efficiency

Apps have the potential to increase efficiency by allowing businesses to send data whilst travelling. This is ideal for salesmen and tradesmen, enabling them to send job reports, quotes, and progress updates in real time back to head office.

These apps can range from generic solutions – such as project planning or calendar apps – to bespoke solutions that are integrated into the company’s business processes and operations.

Apps for Customer Experience

Apps have great potential to allow companies to engage with new and potential customers. Apps can allow customers to access information about a company on the go, as well as providing a simpler and improved customer experience.

A good example of this could be the Trainline App, which allows users to access train times and book tickets from their smartphone.

Is An App Right For Your Business?

Whether your business could benefit from an app is dependent on the unique nature of your business. The important thing is to analyse your business and to explore the ways in which an app can do any of the following:

  • Increase efficiency
  • Improve the customer experience
  • Create new sales platforms
  • Retain customers
  • Reach new customers

If you are unsure of how to go about this, then give us a call and we can talk about the best way to use mobile development to grow your business.

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