A full service digital marketing agency is designed to allow companies to outsource all of their digital marketing services to one company.
This is useful for many small businesses, who may find digital marketing a confusing industry: the huge amount of data involved makes it difficult for a layman to make an informed decision about the best course of action.
Therefore, small businesses need a resource that can guide them through digital marketing in a way that is tailored to their individual business situation and goals.
At Aspiring Panda, we know that what works for one company will not necessarily be applicable to another, particularly in the fast moving digital marketing sector. Taking this into consideration, we have built our business as a full service digital marketing agency so we can guide our clients through the digital marketing landscape.
Why Consider a Full Service Digital Marketing Agency
There are many different aspects to digital marketing, from web design, pay per click advertising (PPC), social media, mobile app development, and search engine optimisation (SEO).
In order to be utilised effectively, each of these requires specialist skills. There are a great number of companies that can help with these individually. However, for many businesses finding and managing these resources independently is a costly and time consuming operation, and requires almost as much time and attention as doing it in-house.
Furthermore, by hiring these professionals individually, the onus for an effective strategy may lie with the company rather than with its suppliers.
A full service digital marketing agency will have access to professionals across these different platforms, and will be able to advise and apply these skill sets as required in line with a pre-agreed digital marketing strategy.
This allows the hiring company to deal with only one agency, which will help keep managing the project simple, maintain a focus on the overall goals of the project, centralise accountability, and save time.
Therefore, hiring the right, full service digital marketing agency is the easiest way for companies to optimise their digital marketing.
If you have any questions about digital marketing, do give us a call.