The rise of smart phones as the dominant mobile technology has unlocked thousands of potential practical applications to both the general public and the business community.
The ability to build and host software applications that are tailored to the phone (mobile apps) has led to large companies and independent developers publishing more than 1.4 million apps each on the Android (Google) and IOS (Apple) platforms.
The majority of these apps are developed for the mass market, with the goal being to get as many downloads as possible to the target audience. As the market has developed and become serious business, the apps have become valuable products in their own right.
It is now common to see mobile applications – from both a practical and gaming perspective – being advertised aggressively on and offline.
The Difference Between Generic & Bespoke Mobile Apps
Generic Apps are developed with the target audience in mind. Market research and testing may take place before launch to refine things, but ultimately the app is not developed for the individual or the business.
This can be a limiting factor, particularly for businesses that want to use mobile applications to streamline and optimise their operations.
The alternative is to have apps developed to solve a specific problem that an individual or company has. Typically these are commissioned by companies due to cost but it is not unfeasible for an individual to get a bespoke app built.
Why Use A Bespoke App For Your Business?
A bespoke mobile app is designed to meet the specific requirements of you ,the end user. It can take into account the unique aspects of your business and what it needs to achieve.
The advantages of getting an app made for you is that it can help solve unique issues, give you control over the software that you are using, and generate a unique asset IP for the business.
The downsides mainly involve the cost and the need to ensure that you capture your requirements. But, if you find the right company, these issues can be managed and mitigated effectively.