The term SEO for businesses is enough to make owners and marketing managers shudder and think about anything else. SEO – or Search Engine Optimisation – has long been considered one of the dark arts of the internet.
Something that businesses have to outsource and pay a shady company a lot of money in order to rank highly on Google searches, unsure of what they are really paying for or whether it will last.
Change Has Come To SEO for Businesses
This is no longer true: SEO is no longer about building backlinks and “gaming” the system. Google have changed things and put a focus on creative content and social media.
This means that there are now two important aspects to the SEO of a business website: the on-page optimisation, and the content and social media.
What is On-Page SEO Optimisation?
On-page optimisation is the way in which a business website is set up to appeal to search engines. These factors can include setting up the right website keywords, making your website easily crawlable (searchable) by search engines, provides a good user experience, and that all content is unique and adding value.
See Moz and their great blog about on-page SEO
Content and Social media SEO for Businesses
Otherwise known as off-page SEO, content and social media are about encouraging businesses to visit and share the content on your website. Traditionally, this involved getting websites to link to yours, and whilst this is still important it has to be organic or you could get penalised by Google.
Creating engaging and shareable content is now key to ensuring that you have a website that Google wants to rank on its search results.
For a good blog on this see this by Digital Media Role
How Do I Improve The SEO for My Business Quickly?
There are a number of different free tools for analysing your site including www.semalt.com, who offer a basic review for free with options to upgrade. There are no simple fixes or cheats to rank your website well, just the right website format and great content.
If we can help you get your head around this then give us a call.