Since Google changed its algorithm in April 2015, having a website that is mobile friendly has become vital. However many London businesses are still not compliant and may be missing out on opportunities to reach their target customers.
What Is Mobile Friendly
Mobile friendly is a term to describe a website that has been designed to display websites properly on smartphones and tablets. Sites that are not mobile friendly may be shrunk to fit all the information onto the screen, or be too big and going well outside the boundaries of the screen.
This makes them hard to view and navigate when using a mobile device, which is something Google wants to avoid when it points you to a website via Google Search.
How Do I Check My Site
Checking your site is mobile friendly is simple, all you need to do is run your site through the Google mobile friendly test
Why This Matters
More than six months after the change a large number of small businesses are not yet compliant and are therefore less visible in Google search. This is important as Google is the dominant platform people use in the UK to search for information.
In the UK Google is used for nearly 90% of all searches making it important to be as visible as possible.
The Challenge For London Small Business Owners
Despite the changes being live for some time, many London business websites are still not mobile friendly.
This can be for a number of different reasons, but we believe that many still do not know how important a change this was.
Keeping track of the latest digital marketing trends can be difficult for small business. Knowing which announcements and changes matter is not always easy to determine and neither is the correct fix.
If you are not sure where you stand with your website or digital marketing, give us a call and we can give you the information you need to keep your website up to speed