A website is a valuable marketing resource, which says more about your business than you may think.
It is your opportunity to get your business discovered online whilst informing and selling to those that visit. A well designed and content rich website will pull people to your website, tell people what you do and generate a positive impression that will lead to business.
If your website is not up to standard then this can have a negative impact upon the sales and reputation of your business. Until these are addressed you may be selling your business short and losing opportunities.
There are a number of different factors that contribute to this and we have focussed on three that will affect what your customers think of your business because of your website
Despite being only around 20 years old as a commercial discipline, web design has changed a lot over 20 years.
The technology has changed meaning that designs not only have to be modern but accessible on a range of different devices. The design is still important as we subconsciously are aware of sites that are out of date, this does not mean businesses need state of the art sites just those that are modern and match customer expectations.
The content within your website is important, you have only a few seconds to get the interest of your audience or they will move on. This means the content must grab the audience and give them the information they need immediately. Content should also be free from simple spelling mistakes to avoid giving your audience the wrong impression.
Active or Passive
Previously you used to be able to get a website built and the job was done. Now due to the saturation of the web more is required to stand out.
Your website needs to be active to show that you are still trading and to encourage your users to take action. An active website could have a blog, social media integration and a range of other elements to move beyond the boring. What’s more Google love content such as videos and blogs so an active website is going to be more visible in a search.