Small community focussed businesses are the backbone of the British economy. There are more than 5.4m small businesses in the UK employing 25.9m people across almost every sector of British business.
Life as a small business can be tough, competing against large national and even international businesses for the attention of potential customers. Therefore where possible we think communities should do what they can to support businesses locally.
Research on spending by local authorities shows that for every £1 spent with a small or medium-sized business 63p stayed in the local economy, meaning that when we invest locally everybody wins.
In recent years a grassroots movement has emerged to encourage customers to support small businesses in their communities during the busiest time of the year has emerged. Founded in 2010 Small Business Saturday is growing in stature year on year.
“Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.” – Small Business Saturday website.
The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2015 Small Business Saturday will take place on Saturday, December 5th. All you need to do to take part is to make an effort to shop locally where you can on December 5th.
As a small business that works with other small businesses across a number of different sectors Small Business Saturday is something that we passionately support.
We ask that on the December the 5th you do your part to take part in Small Business Saturday.
As a business why not look locally for the resources for your business, whether that be a graphic designer or printer for your marketing efforts, or a locally owned restaurant or hotel to hold your next business meeting or buy something from a local shop on your way home.
Taking part is simple and the benefits to our towns and cities make it well worth the small effort of changing the way you think about local businesses.