In the last five years the way in which we search the internet has changed. Internet traffic has moved from the desktop to the mobile device. This is powerful for consumers and retailers and contributed to a huge change in the way Google ranks websites.
This year Google changed the way it treats websites that are not designed to display correctly using smart phones and tablet devices. From the 23rd of April 2015 Google changed the algorithm that ranks search engines depending on whether a website is “mobile friendly”
This change is due to the change in internet searches, with more than 50% of web searches now made on mobile devices rather than on a desktop PC. This change means businesses need to ensure their website is mobile responsive or risk a decrease in visits to their sites.
Many Businesses Are Still Not Up To Date
However through our networking and the projects we have been working on it is clear that there are still a large number of businesses that have not updated their site to be mobile responsive.
Even six months after the changes were introduced we still meet businesses that have websites that are currently unresponsive.
How To Check If Your Website Is Out Of Date
To see if your website is mobile responsive or not you can visit the Google website and take the mobile friendly test.
If Google says that your website is not mobile friendly, then it is not too late to update your site, however we recommend that you make the changes as soon as possible to ensure that you do not miss out on mobile search tracking.
If you are unsure what these changes mean for your business or would like to speak to a digital marketing expert then give the Aspiring Panda team a call.