One of the reasons for hiring a professional web design company is that the industry is constantly changing and evolving. Hiring a company that works on websites on a daily basis can help your business keep in touch with the latest developments and generate more revenue.
Last year was one of change in the web design industry, the big change was that building websites that were easy to read and interact with on mobile devices became critical.
A change in the way Google ranks websites in search means that from April 2015 sites that are not “Mobile Friendly” found themselves harder to find for their potential customers.
Here are three trends we think will impact small businesses in 2016.
A Focus On User Experience
For small businesses the website is no longer a poster for the bricks and mortar presence, instead the site needs to be easy to access and active. This means that it needs to engage users, providing convenience and ease of use, whilst compelling them to take an action.
Sites that do this well will convert more customers and see a greater return on all their online marketing including social media and paid advertising.
See more on “Active Websites”
Increased Links Between The High Street and Online
With 86% of people using the internet whilst in shops to research products they are considering buying, retailers and service providers will need to make sure that their online and offline offerings are integrated to maximise the potential of both. Businesses need to think of them as the same thing as we move into 2016.
Renewed Focus On Driving Traffic & Retaining Data
With social media becoming more and more saturated, there will be an increased need to advertise on these platforms to reach your audience.
To ensure this is of benefit businesses will need to ensure that they put the right mechanisms in place to maximise the effectiveness of any traffic driven to their website and capture as much data for retargeting and email marketing campaigns.