Social media is an increasingly important part of the marketing of small businesses across the UK. With more than 30m users of Facebook alone, it is getting harder and harder to ignore that your target audience is active on social media.
For business owners that are resisting moving their business onto social media it is likely that they are missing out on opportunities and risking getting passed over in favour of companies that are more proactive with their digital marketing.
If you are on the fence, here are three ways social media can help your business succeed:
Generate Referral Business From Existing Customers
Existing customers are often the most effective way of getting new business as they refer their friends and colleagues to your product or service. Social media is an incredibly powerful way of harnessing this and broadcasting the goodwill your existing customer base has for what you do.
Target & Advertise To Potential Customers
Social media is powerful for businesses, in part due to the data that the platforms create and store about their users. Harnessed effectively, this can be used to advertise your business to exactly the people you want to target.
This means that you spend less money on traditional less well directed advertising platforms such as print or radio advertising.
Whether you are on social media or not, your customers are talking about you both the good and the bad. If you are on social media then you have an opportunity to see what they are saying about you, reinforce the positive and fix the negative.
After all, there is no more powerful an advocate than someone who has a negative experience that is given excellent customer service.
If you are unsure how to get a strategy that works for your business contact the Aspiring Panda team.