Does Your Business Need An App?

At Aspiring Panda we network with businesses locally and one of the first questions we get asked when we tell local business owners what we do is “does my business need an app?”

In our experience the answer is yes, however this is a difficult question to answer on the spot as without knowing more details about the company, it’s customers and it’s processes it is impossible to give accurate guidance on the value of an app.

Businesses can use apps in a number of different ways from a sales tool to an internal process tool that helps improve efficiency.

Understanding Your Business

So before answering this question we turn detective and ask questions about the business to find out what challenges it faces and how interactive software packaged within an app can be applied.

Questions will focus around the demographics and behaviours of customers including how they find the product or service the business provides and whether purchases are one off or repeat.

If customers buy or book regularly it could be that an app could increase loyalty or make it easier for regular customers to book at their convenience.

If you have a project based business or one operating business to business it may be that an app can help automate or manage processes. This could be by improving the tracking of projects, to apps that allow information to be recorded and stored centrally.

Finding the Right Fit For Your Business

Understanding the role that technology can play in your business and how it can increase sales and/or reduce costs and make processes more efficient is vital to deciding whether an app is right for your business.

If you are unsure of how to integrate technology within your business, or whether an app would be right for you, give the Aspiring Panda team a call.

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