You may monitor whether your website is available on the web or unavailable (down) but few businesses follow the speed of access to their site.
The average internet user is impatient and easily distracted. If you manage to cut through the noise and get a member of your target audience to visit your website, then it is vital that your site is set up to hold their attention as long as it takes for them to make a buying decision.
A barrier to this can be the time it takes for your website to load.
40% of users abandon a website that takes more than 3 seconds to load, meaning that if yours takes more than a second or so you are losing access to a potential customer.
Some typical constraints we come across that may have a negative effect on the speed to which you can access the internet are
- An unsuitable hosting solution
- Over-elaborate design or functionality
- Bloated WordPress theme templates with functionality, not in use
- Unused software plugins
If you are unsure of whether your site is fast or slow to load then, you can check this out at https://tools.pingdom.com/
If your site comes back and the response time is over 5 seconds, then it may be worth speaking to your web designer about ways to improve the load times.
If you are still unsure if this is a concern for your business, then consider the following statistics from Kiss Metrics
- 73% of mobile internet users say that they’ve encountered a website that was too slow to load. »tweet«
- 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error. »tweet«
- 38% of mobile internet users say that they’ve encountered a website that wasn’t available. »tweet«
- 47% of consumers expect a web page to load in 2 seconds or less. »tweet«
- 40% of people abandon a website that takes more than 3 seconds to load.»tweet«
• A 1-second delay in page response can result in a 7% reduction in conversions. »tweet«