Like many skill sets, if you have the time, energy and money to gain the expertise you can build your business website yourself. Even if you hire someone, low start-up costs for freelancers, access to a global pool of talent and the growth in demand for websites has created an industry in which cost and quality vary wildly.
Fuelled by high-profile advertising campaigns, there is a misconception that building a business website is simple and that anyone can do it for pennies.
At Aspiring Panda, we are approached by companies that have tried to build their website themselves or not invested making one with a company that understands what they need.
Websites are more than an extension of a business flyer or brochure: they are the portal between businesses and their customers 24 hours a day. They can be integrated to facilitate a diverse range of different business functions, from e-commerce to booking systems.
Getting your website found and then converting customers is more than a website; it is now dependent upon the culmination of a range of different marketing disciplines, including web design, SEO, social media, and blogging.
Web design is a complex skill that involves defining and implementing the technical requirements of a website and design and designing it to get a reaction and action from a potential customer.
Website builders and freelancers may charge pennies, but that is reflected in the product. They deliver a product, but not an online marketing solution that attracts and converts customers.
Web design is an ever evolving art form that requires technical knowledge and design skill.
At Aspiring Panda, we have built our knowledge on how to master this art form over years of building websites and app solutions that work for our clients. If you are unsure that your website is working for you, then give us a call.