Many of the small businesses we speak to about web design and digital marketing are looking for a simple one off solution or strategy that will last for set period that can then be refreshed.
This approach is designed to give the small business owner the opportunity to reap the benefits of digital marketing without having to invest time and money on a regular basis. With the need to balance budgets and focus on the core aspects of the business this is understandable.
Unfortunately, the rapid advances in technology and the way in which the titans of digital marketing such as Google and Facebook work mean that it is virtually impossible to fully futureproof your business.
These companies regularly change the metrics they use to determine the way they rank small businesses within their platforms.
This means that in order to maximise the value of your website and social media efforts, the way you market your business online must be reviewed regularly and evolve with changes.
The Value Of Content & Having An Active Website
These companies reward organisations that are regularly creating new content and adding it to their website and social media channels. This means that small businesses that succeed using digital marketing need to have a strategy that involves the regular creation and publication of content.
This is why at Aspiring Panda we encourage our customers to understand the concept of an active website. A site that is easily updateable and aspects that update regularly such as social media feeds and blogs.
We wrote a full blog about active and passive websites last year that explores the differences and why it is important.
If you would like to know more about what your business needs to keep up with modern consumers and changes to the way online marketing works give us a call on 020 8893 6666