A website is a huge opportunity for small businesses to attract new customers and strengthen relationships with existing customers.
We have put together a set of five quick tips that will help small business owners get the most from their website.
Tip 1 – Make Sure Your Website Is Mobile Friendly
We have repeatedly spoken on this blog about the importance of your website by those using mobile devices.
This is especially critical for businesses that operate within a small local area as appearing in local mobile results means people can find you on the move when they may need your product/service urgently.
Tip 2 – Add A Blog
Google loves websites that have lots of fresh and relevant content, publishing a blog post once a fortnight will ensure that when Google looks at your site it can connect what you are saying to what your customers need.
Tip 3 – Make Your Contact Information Easy To Find
If people visit your website and want to find out more but cannot find a way to get in contact with you easily then they will leave and find a competitor.
We recommend you have your business phone number on every page.
Tip 4 – Make Your Site Visually Appealing
Images can help explain what you offer to customers and make your site more visually appealing. The more appealing your website to the eye the more likely people are to stay and assimilate the information on your page. This tip goes hand in hand with easy to use navigation so people can find what they need straight away.
Tip 5 – Promote Your Blog Posts More Than Once
Only promoting a good quality informative blog post is a wasted opportunity, use social media to repackage the content repeatedly to ensure
If you would like to know more about what your business needs to keep up with modern consumers and changes to the way online marketing works give us a call on 020 8893 6666