The web design industry is highly competitive with lots of different approaches to helping customers grow their businesses using the internet. This competitiveness means that web designers need to find ways to maximise the value of the relationship and trust they have built with their customers.
Offering Additional Services
Offering integrated or related marketing solutions such as social media and app development can be an effective way for web design companies operating in a highly competitive marketplace to increase their bottom line.
This means that many companies are now “full service” marketers offering a wide range of products and services. This creates a number of challenges in maintaining the level of knowledge and expertise across all product sets to their customers.
The App Development Opportunity
Instant internet connectivity and access to smartphones mean that many of the companies that start the process of improving their web presence can benefit from development of a bespoke enterprise app designed to increase sales or improve internal processes.
This app is designed to either interact with customers and be generally available, or it could be an app for use by the company itself to manage internal processes such as stock management, project management or HR.
Benefits of Outsourcing or White Labelling App Development
Partnering with an app development company can allow web design companies to provide an app to their clients and generate revenue whilst maintaining the customer relationship.
As Aspiring Panda, we are fortunate to have developed a team of developers with skills in web design and app design, this means that we are able to provide a full service to our customers and help them build a user flow that helps them develop.
So if you are a web design agency looking at ways to increase your bottom line, then