The start of a new year focuses many small business owners on how they can generate more businesses in the year ahead.
Whilst there is a huge amount of change taking place within the business landscape, we thought we would take a minute to highlight a few steps you can take to generate new business in 2017.
Create A Video To Explain Your Business
Video is going to dominate social media and online marketing in 2017.
The easiest way for your business to join the revolution is to feature an explainer video on your website explaining in no more than 90 seconds who you are and what your company does.
These videos are powerful as they make your website active rather than passive, a concept we preach to clients. Google and your clients love active websites and get bored or skip passive ones that cannot hold their attention.
Hold An Event
Building trust is an incredibly important part of generating new business. Events for new products or even just to network can have a huge impact on your reputation and be a powerful tool to create new businesses.
Holding an event could be the perfect way to kick start 2017 for your business.
Reach Out To Old Contacts
Over time you may have had customers or prospects where communication wound down or they have not been in contact recently.
The New Year is the perfect time to reach out to them and rebuild the relationship. Whether this is via a phone call an email or even a newsletter to your entire list, don’t forget that often the biggest value in marketing is to the people you already know.