Why Apps Are Serious Business

There are estimated to be more than 40m smartphone users in the UK, that is more than two thirds of the population.

Smartphones are popular due to the different software apps that can be used within them. There is a misconception that these apps can only be used within the gaming, leisure and entertainment sectors.

The mass adoption of smartphone technology presents great potential for businesses both large and small to build apps that serve as tools to aid a business in its day-to-day operations and marketing.

At Aspiring Panda we are designing apps that have practical business applications.

Practical Business Apps Usage

Apps have the potential to increase efficiency by allowing businesses to send data whilst travelling. This is ideal for salesmen and tradesmen, enabling them to send job reports, quotes, and progress updates in real time back to head office.

This can allow managers to track the progress of jobs and customer projects remotely allowing for troubleshooting of issues and increase efficiency.

These apps can range from generic solutions – such as project planning or calendar apps – to bespoke solutions that are integrated into the company’s business processes and operations.

Apps To Help Your Customers                                                                                     

Apps have great potential to allow companies to improve their relationships with new and existing customers. Apps can allow customers to access information about a company on the go, as well as providing a simpler and improved customer experience.

Push notifications can also be used to prompt customers with the act to action, increase retention and how often users purchase.

A good example of this could be a restaurant app that sends out special offers to customers.

Is An App Right For Your Business?

Whether your business could benefit from an app is dependent on the unique nature of your business. The important thing is to analyse your business and to explore the ways in which an app can do any of the following:

  • Increase efficiency
  • Improve the customer experience
  • Create new sales platforms
  • Retain customers
  • Reach new customers

If you are unsure of how to go about this, then give us a call and we can talk about the best way to use mobile development to grow your business.

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