The experience your customers have when they visit your website and how easy it is for them to use is vital to the success of your online presence.
If your website is unprofessional or does not meet expectations from a design perspective then your audience may not trust your company, if it is slow and difficult to find what they want they may leave before getting in contact or completing their order.
This means, between a well-designed website that a customer finds easy to use and a poorly designed one can be the difference between success and failure online.
Importance Of Design
The design expectations of your website will vary depending on the type of business and the expectations of quality that your potential customers have.
Whilst a local mini-cab firm won’t be expected to have state of the art graphics, customers may expect something clean, simple and easy to make bookings from.
What Is Customer Experience
Contact Information – We thought we would highlight this one at the top of the user experience as to find where your contact details and location is one of the top reasons people may visit your website. Make sure they are on every page where practical.
At Aspiring Panda, we think of the customer experience as the journey that current and potential customers take through your website. If a customer comes onto your site they should be able to find what they want quickly and act.
This means your site should make the purchasing or enquiry process as seamless and easy to understand as possible.
Another aspect to this is to make sure that your site loads quickly, so that users do not leave your site frustrated at being unable to use your site properly. You can test how quickly your site loads here.
If you would like to speak to an expert about your customer experience call us on +44 (0)20 8861 0115.