One of the drawbacks to the digital revolution is that like any economic activity if not protected it can fall victim to the acts of criminals and due to the nature of the web they can be based anywhere in the world.
Like many skill sets, if you have the time, energy and money to gain the expertise you can build your business website yourself. Even if you hire someone, low start-up costs for freelancers, access to a global pool of talent and the growth in demand for websites has created an industry in which cost and quality vary wildly.
You may monitor whether your website is available on the web or unavailable (down) but few businesses follow the speed of access to their site.
At Aspiring Panda we network with businesses locally and one of the first questions we get asked when we tell local business owners what we do is “does my business need an app?”
When working with smaller or local businesses, we find that business owners are overwhelmed with the digital decisions they need to make to keep their business competitive.