Three Ways Social Media Can Help Your Business

Social media is an increasingly important part of the marketing of small businesses across the UK. With more than 30m users of Facebook alone, it is getting harder and harder to ignore that your target audience is active on social media.

For business owners that are resisting moving their business onto social media it is likely that they are missing out on opportunities and risking getting passed over in favour of companies that are more proactive with their digital marketing. read more

Why Email Is More Valuable Than Social Media

Email marketing should be a key component of the modern digital marketing campaign; although not as trendy as social media, it has the potential to garner greater long term returns to the business.

This results from the fact that, although social media is a great way of building awareness of a business, it is transient. People engage with a message for a short period of time and then move on, this means that they can quickly forget about your business and will need regular reminding and interaction. read more