Why Email Is More Valuable Than Social Media

Email marketing should be a key component of the modern digital marketing campaign; although not as trendy as social media, it has the potential to garner greater long term returns to the business.

This results from the fact that, although social media is a great way of building awareness of a business, it is transient. People engage with a message for a short period of time and then move on, this means that they can quickly forget about your business and will need regular reminding and interaction. read more