Social media is an increasingly important part of the marketing of small businesses across the UK. With more than 30m users of Facebook alone, it is getting harder and harder to ignore that your target audience is active on social media.
One of the technology trends of the next decade will be the adoption of the Internet of Things (IOT) across the business landscape.
In the last couple of years we have seen apps become an important part of the business landscape beyond gimmicks and marketing extensions.
In the last five years the way in which we search the internet has changed. Internet traffic has moved from the desktop to the mobile device. This is powerful for consumers and retailers and contributed to a huge change in the way Google ranks websites.
The rise of the smartphone has been largely powered by the influence that mobile apps are now having on the ways in which we work and play. There are apps for every purpose, from games across the spectrum of fun to apps with a hard hitting business application.