A website is a huge opportunity for small businesses to attract new customers and strengthen relationships with existing customers.
Many of the small businesses we speak to about web design and digital marketing are looking for a simple one off solution or strategy that will last for set period that can then be refreshed.
In May, Aspiring Panda will be hosting a nationally recognised social media expert to deliver training to local businesses on how to define their social media strategy.
Social media is an increasingly important part of the marketing of small businesses across the UK. With more than 30m users of Facebook alone, it is getting harder and harder to ignore that your target audience is active on social media.
It is a well established business principle that retaining existing clients costs less than finding new ones. The internet has given consumers more choice than ever before, making it harder to retain customers through inertia alone.