As we get well into the swing of the festive season, savvy online retailers will be looking for lots of practical ways to grow their sales.
With Christmas still the most lucrative time of the year for most ecommerce businesses, we share our tried and tested advice to ensure both you and your customers have a very Merry Christmas!
We asked our lovely Twitter followers to share their festive marketing tips for our ecommerce customers and we were inundated with lots of great advice! Here is a selection of some of our favourites that you can apply to your festive marketing campaign to maximise sales during the busy Christmas period.
Innovative visual software firm Grip stresses the importance of the customer experience during the festive season which is often a key factor for relationship building. “Customising the customer experience to deliver relevant information creates loyalty, brand awareness and encourages stronger customer relationships.”
With Black Friday sales often continuing well into December, ecommerce software firm Volusion shared their thoughts on online retailers offering excessive discounts. “Consider your discount levels and price points sooner rather than later so you can ensure you’re not sacrificing profits. Don’t automatically think you need to offer big discounts. Try tiered discounts or bundled items too!”
Taking advantage of FOMO (fear of missing out) during the lucrative festive season is the best way to encourage customers to spend. Nobody wants to miss out on that perfect gift and by targeting customers with limited offer products, outreach agency Seeker Digital says you can build urgency that drives sales. “Create a seasonal retargeting sequence that maximises the FOMO and urgency elements of ongoing Black Friday deals. Throw in some extras for people who engage with your brand on social or email.”
What makes ecommerce brands like Amazon, ASOS and Sephora stand-out from their competitors?