Following the global Black Lives Matter protests, businesses across all sectors have taken to social media in a bid to show solidarity with the movement. No longer concerned with the reputational implications of being ‘too political’, brands including Tetley Tea, Ben & Jerrys and Spotify have all come out in support with the Black Lives Matter movement. Whilst this is a noble show of support from high profile established brands, small businesses, startups and entrepreneurs can also do their part to show solidarity.
As we get well into the swing of the festive season, savvy online retailers will be looking for lots of practical ways to grow their sales.
With Christmas still the most lucrative time of the year for most ecommerce businesses, we share our tried and tested advice to ensure both you and your customers have a very Merry Christmas!