The web design industry is highly competitive with lots of different approaches to helping customers grow their businesses using the internet. This competitiveness means that web designers need to find ways to maximise the value of the relationship and trust they have built with their customers.
Search engine optimisation (SEO) is important for small businesses as this marketing discipline allows them to be found by people searching the web for their product or service. It can however be quite confusing for small business owners.
A website is a huge opportunity for small businesses to attract new customers and strengthen relationships with existing customers.
Many of the small businesses we speak to about web design and digital marketing are looking for a simple one off solution or strategy that will last for set period that can then be refreshed.
Creating a business website that suits the needs of your business can be daunting for small business owners. It is a decision that can frustrate even the most experienced business owners.