If you are starting a business, the easiest and most effective means of gaining global visibility is a website. A website can even be built and put in place to generate awareness of your business before you fully launch.
The allure of social media is getting harder to avoid in recent years. No matter who you speak to, social media is apparently the solution to all your business’s ills. Even our accountant is an evangelist, and for those who are not digitally native it may be a bit overwhelming.