kay me Merging online and offline shopping

/ Case Studies / Merging online and offline shopping

Project 01 02 03 04

Merging online and offline shopping

Services

Website development, Custom module development, Magento Customisation,
Magento ecommerce

client since

2016

“We want to get our customers’ business online, but the Custom Closet is a tool that they can use offline as well”

Nick Faulkner

Director at kay me

/ Challenge

“It’s really important for us to be able to empathise
with the challenges our customers’ face and make
solutions that suit them.”

Nick Faulkner

Director at kay me

It is a global trend that the channels customers interact with your brand through are merging, kay me were looking to develop a module to marry their customers’ offline experiences in their stores and online experience of their brand.

/ Solution

“We rolled out a beta test of our Custom Closet feature to 240 customers. It worked flawlessly.”

Nick Faulkner

Director at kay me

We worked with kay me to understand the new feature they wanted to offer their customers- “Custom Closet”. This feature would make customised product recommendations based on customers’ purchase history. Our team built and integrated this module into their existing ecommerce store.

/ Results

Results from the introduction of this feature surprised kay me- customers walked into kay me stores with their Custom Closet page, and asked assistants within the store to help them find the items recommended to them.

“Within 48 hours, 220 out of 240 beta customers had opened their Custom Closet page. 90% of customers opened the email we sent them about this new feature, which is unheard of.”

Nick Faulkner

Director at kay me

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