Taking national luxury fashion brand,
international

Kay Me

Challenge

Award-winning luxury fashion brand, Kay Me, wanted to grow their business and sell their garments to the international market. With 4 physical stores and growing, Kayme was experiencing growing pains as demand for their products continued to rise and their disparate IT systems took up more and more of their time.

They were losing time on manual tasks instead of spending time on growing their business. Every time they wanted to launch a new product, they would waste time writing HTML code. They had many platforms that did not talk to one another, so data was in many different locations.

Kayme was losing money because their payment gateway only supported Japanese cards. They had ideas to personalise their customer’s journey to help them stand out from the crowd but they did not have a reliable IT partner they could trust to develop these modules. They had plans to take their fashion brand international, but they did not how to go about doing this.

Solution

Aspiring Panda met with Kayme’s directors to discuss their challenges and plans to grow their business.

As a growing business understood that the most cost efficient solution would be most suited for Kayme. We engineered custom solutions to keep their costs low whilst improving their ecommerce setup and opening up their brand to the international market.

We took into consideration Kayme’s tight deadline to take their brand international and decided to tackle inefficiencies within their ecommerce setup all whilst migrating their existing ecommerce website to a newly developed, multilingual website. We integrated disparate platforms such as their stock control management system, x, x, x, to reduce time spent on manual tasks.

We understood that as a luxury brand, customer experience was paramount. Our management team consulted with teams at Kayme to understand their ideas to innovate customer journeys and advised them of the best to bring these ideas to life, technically.

Results

Kayme now sells their products internationally with ease. Their customer experience has improved as a result of highly innovative and unique modules we have custom developed for them to merge their offline store experience with Kayme’s online brand.

We were able to use our expertise in Magento to come up with workarounds and offer Kayme the development of their international ecommerce store for were able to 10 x less than quoted from other digital agencies. They can now cater to customers in Japanese and English.

Now that Kayme has grown to 7 stores and counting, we are proud to still be their IT partners of choice to support their ecommerce business.

Quote

“The team at Aspiring Panda have been incredibly engaging from day one.
They gave us excellent impartial advice on database management,
ensuring we set off on the right foot.”

Nick Faulkner
E-commerce Director, Kay Me

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