Taking a luxury fashion brand, global

Kay Me

Challenge

Award-winning and VC-backed luxury fashion brand, kay me, wanted to grow their business and sell their garments to the international market. With 4 physical stores and growing, kay me was experiencing growing pains as demand for their products continued to rise and their disparate IT systems took up more and more of their team’s time and reduced the quality of their customers’ experience.

They were losing time on manual tasks instead of spending time on growing their business. They had many platforms that did not talk to one another, so data was in many different locations.

kay me was losing potential custom because their payment gateway only supported Japanese cards. They had ideas to personalise their customers’ journey to help them stand out from the crowd but they did not have a reliable IT partner they could trust to develop these modules. kay me had plans to take their fashion brand international, but they did not know how to technically go about doing this.

Solution

Aspiring Panda met with kay me’s directors to discuss their challenges and plans to grow their business. As a growing business, we understood that the most cost efficient solution would be most suited for kay me. We engineered custom solutions to keep their costs low whilst improving their ecommerce setup and opening up their brand to the international market.

We took into consideration kay me’s tight deadline to take their brand international and decided to tackle inefficiencies within their ecommerce setup all whilst migrating their existing ecommerce website to a newly developed, multilingual website. We integrated disparate platforms such as their stock control management system and CMS, to reduce time spent on manual tasks.

Results

kay me now sells their products internationally via their multilingual site. Their customer experience has improved as a result of highly innovative and unique modules we have custom developed for them to merge their offline store experience with kay me’s online brand.

We were able to use our expertise in Magento to come up with workarounds and offer kay me the development of their international ecommerce store for 10 x less than quoted from other digital agencies. They can now cater to customers in Japanese and English.

kay me has grown to 7 stores and counting and we are proud to still be their IT partners of choice to support their ecommerce business.

Quote

“The senior leadership at Aspiring Panda offer different perspectives to my ideas and give me helpful recommendations such as considering a digital wallet feature for our customers to disrupt their customer experience further”

Nick Faulkner
Director, Kay Me

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