“We try to position ourselves as not just ‘another fashion brand.”
Director at kay me
In a saturated market, kay me wanted to stand out from the crowd as a luxury brand that creates stunning, functional pieces for female executives whilst focusing on saving their customers’ time by making the buying process as convenient as possible.
The kay me team came up with an innovative idea- “try and buy”, where customers could order 3 products, return products that they did not want and only pay for the products they chose to keep. Prior to working with us, the kay me team were managing this process manually and found that customers were holding onto items for longer than expected. As they are a luxury brand, they have a maximum of 100 units of any one item- the delays in customers returning products they had tried via this workflow caused customer teams at kay me to spend much of their time following up with customers to return items and monitoring inventory was a constant challenge.
Some customers who used their original Try and Buy feature, would not pay for long periods of time or unless they were chased up by the customer team.
The team at Aspiring Panda spent time with kay me to understand and analyse how they were currently managing “try and buy” and what the ideal “try and buy” scenario would look like for kay me’s customers and internal teams.
Once we had captured kay me’s vision, we went about developing a custom module to support kay me’s “try and buy” customer experience. We then integrated this module into their current ecommerce store.
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