Having a responsive website is a vital component of a modern marketing strategy, it should be the starting point before you start thinking about other digital marketing disciplines such as social media, email marketing or blogging.
This is because none of this matters if nobody can find your website, or when they do, they find it difficult to navigate or complete a purchase.
Responsive Website Increases Profits – Your Customers Are Mobile
Mobile internet connectivity means that customers could be accessing your website from anywhere at any time of day.
With more than 50% of web traffic online, it makes sense to have a website that is designed to be responsive to the different devices they use to access your website.
Responsive Website Increases Profits – Makes Your Site Easier to Use
Websites were originally designed for large computer screens, however, when people start using mobile phones and tablets to access the same sites the pictures, text and layout do not fit onto the smaller screens. Whereas a responsive website is designed to display the content of the website tailored to the size of the screen.
A responsive website increases profit by making it easier for your customers to access and engage with your website, this makes them more likely to take actions that result in sales directly or indirectly.
Responsive Website Increases Profits – Get Your Website Found
The use of mobile devices to access the internet has led to search engines such as Google to tailor their results to favour mobile friendly or mobile responsive websites to users searching using mobile devices. Therefore, having a mobile responsive website makes sure that your customers can find you when using a mobile device.
If you need help creating a responsive website that increases profits within your business, then contact our team at Aspiring Panda.
Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.