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AspiringPandaInThePress Technology

Aspiring Panda featured in TechRound’s 50 Best BAME Businesses 2020

/ Insights      / Aspiring Panda featured in TechRound's 50 Best BAME Businesses 2020

Aspiring Panda featured in TechRound's 50 Best BAME Businesses 2020

We are delighted to announce that Anu Panesar of Aspiring Panda has been named as a finalist in TechRound’s BAME 50 Under 50, which ranks the top 50 BAME-driven and founded businesses and startups in the UK, praised for their innovation and contribution to the UK’s fast-growing startup scene, whilst smashing social barriers along the way.

The announcement follows over 500 applications and a week of judging from an expert panel including Linda Plant; successful entrepreneur and renowned interviewer on BBC’s The Apprentice, as well as Rajeeb Dey, co-Founder of Learnebly and Startup Britain, Kike Oniwinde, Former Team GB athlete and CEO of BYP Network and Bindi Karia, the UK’s ‘Queen of Startups.’

TechRound is the UK’s leading voice for startup news and opinions and the BAME50 Under 50 highlights the diversity and success in the UK startup and business sectors, with people from all walks of life and from all nature of backgrounds demonstrating their ingenuity and creativity. TechRound remains the best place in the UK to showcase the talent and progress in the startup and tech industry. The judges commended the innovation and hard work of all the entries and the entrepreneurs. One judge reportedly said that she was ‘bloody impressed’ with the quality of candidates and their ideas, which is a huge credit to the BAME community living in the UK, who continue to work hard and thrive despite various social and economic challenges.

TechRound co-Founder David Soffer commented: “The UK is one of the best places in the world to start and grow a startup. TechRound’s BAME50 Under 50 goes to show that people of all backgrounds have thrived in the UK. The BAME50 Under 50 also goes to show that there are some wonderful businesses and ventures, started, run and sustained by the UK’s fabulous BAME communities, something we hope will continue.”

“Part of what makes the UK such a huge global player when it comes to startups, tech and innovation is that there is such depth of diversity, with people bringing their different experiences and backgrounds into startups and business, which are both all about being creative.”

TechRound co-Founder Daniel Tannenbaum said: “ The BAME50 Under 50 is set to be a game changer and will promote those individuals who have fought harder than most to succeed and their stories will outline their journeys. As we are well aware, BAME entrepreneurs have historically been underfunded and underrepresented and this list’s purpose is to help change the status quo.”

“We want to celebrate people from all backgrounds and businesses of all sizes and this list will be a testament to those individuals who are diversifying the UK’s startup landscape.”

With more and more consumers making online purchases via their smartphones, ecommerce retailers will need to ensure the safety and efficiency of every transaction. Whilst traditional desktop purchases give consumers ample time to browse and compare, mobile shopping needs to be quick and easy for customers making purchases on the go. This means there should be little friction between when a product is selected and subsequently paid for; the fewer steps and clicks the better the user experience. To enhance the mobile shopping experience even further, plenty more retailers will be providing apps to their customers. This will ultimately see a rise in more persuasively written in-app push notifications to encourage customers to use the app more proactively. Additionally, apps allow retailers to capture even more granular data on customers shopping habits to offer more personalised recommendations.

Jas Panesar

Chief Operation Officer

Jas spent 25 years as a principal consultant and database specialist at Capgemini where she led digital transformation and migration projects for Public Sector Services, the Insurance and Property industry, DHL, Citibank, General Motors Acceptance Corporation, Nationwide Building Society, Swansea County Council and more. Jas now manages our operations and development team to ensure the highest level of quality for your development project.

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Cloud Technology web

Increased Cloud Usage During The Pandemic

/ Insights      / Increased Cloud Usage During The Pandemic

Increased Cloud Usage During The Pandemic

As businesses become increasingly more reliant on cloud services during the pandemic, Aspiring Panda shares their commentary on how businesses can work safely in the cloud and predictions they made around the necessity of cloud migration made long before the pandemic hit.

With global workforces now forced to adapt to a ‘new normal’, companies spanning multiple industries have had to re-evaluate their working practices to ensure staff can work remotely safely and securely. This has naturally seen a huge increase in cloud usage as millions work from home and expect to continue doing so. Indeed, some of the world’s leading tech brands have committed to more flexible remote working indefinitely including Shopify, Twitter and Facebook, with other well-known brands expecting to follow suit shortly.

As cloud computing becomes more crucial than ever, tech giant Microsoft has seen huge spikes in sales as a result of the ongoing pandemic. The health crisis has spurred the use of Microsoft’s services and helped drive a 59% jump in sales in the Azure cloud business. With 95% of Fortune 500 businesses using Azure, over $1bn has already been invested annually to protect Azure customers from cyberthreats. Analysts say the lasting impact for cloud providers like Microsoft is positive for the most part. Leading analyst Daniel Ives expects $1 trillion to be spent on cloud computing over the coming decade. Many companies expect to massively increase their spend on cloud services to maintain business continuity during the pandemic. Whilst Microsoft and Amazon Web Services command the biggest cloud computing market share, new players to the sector like Oracle are already vying for a slice of the pie, indicating the lucrative opportunities available to cloud providers.

Whilst Aspiring Panda Managing Director, Manjeet Panesar certainly couldn’t have predicted the pandemic, he has been extolling the virtues of cloud services for years and admits current circumstances have forced businesses out of complacency.

“We have always actively encouraged all our clients to migrate to the cloud as we rightly predicted physical servers will gradually diminish in 2020 as clients move towards cloud services. The majority of large businesses have huge data centres which can be costly and time-consuming to maintain. Savvy IT leaders should already have cloud contingency in place for emergency situations like the pandemic and use this as a wake-up call to ensure processes are in place so they are ready for any future crisis. Swift migration is particularly essential for businesses like accountants and lawyers; anyone dealing with confidential data in terms of keeping records, physical files and analysing and sharing records.”

So what are key benefits for businesses using the cloud?

Cloud computing platforms, such as Azure, tend to be less expensive and more secure, reliable and flexible than on-premises servers. With the cloud, equipment downtime due to maintenance, theft or damage is almost non-existent. Also, you typically only pay for the services you use, which provides a level of convenience and cost-control that’s almost impossible to achieve with on-site infrastructure.

Since the pandemic has forced employees to work remotely, there is increased demand for effective and efficient security and protection protocols. In recent weeks there have been several cyber-attacks made on businesses but with the cloud, your encrypted data will benefit from constant monitoring of version changes, automated backups and storage usage. This means in the unlikely event of your data being compromised, you always have contingencies in place. 

Cloud services are also available with flexible infrastructure giving you the ability to scale up or down automatically to ensure that optimum service is maintained. Flex servers are important for ecommerce websites that are particularly experiencing increased web traffic during the COVID-19 pandemic.

With Aspiring Panda providing cloud services to all industries from ecommerce and finance to agriculture, the latest report from SmartVault that cloud tech was proving vital to accountants was heartening. Statistics showed 62% of accountants surveyed for the report who felt they were responding to COVID-19 successfully, were more likely to be using cloud-based technology.

Nonetheless, with millions of us now accessing internal systems remotely, this has made businesses more vulnerable to cyberattacks with many already falling victim to cyber threats. EasyJet recently experienced a high profile hack with many other businesses reporting similar issues.

“Security is becoming more of a prime concern for major businesses so it’s important that whatever cloud platform you choose, all-around security comes as standard,” advises Manjeet. 

“Ultimately, a robust approach is needed from IT leaders to ensure their organisations are benefiting from safe and secure cloud services, particularly if most of them plan to encourage remote working in the long term as a lasting result of the pandemic.”

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Development ecommerce Technology

Top Ecommerce trends for 2020

/ Insights      / Top Ecommerce trends for 2020

Top Ecommerce trends for 2020

With 2020 now in full swing, there’s never been a better time to reflect on some of the ecommerce predictions made towards the end of 2019. Online retail experts expect sustainable shopping to grow in popularity, flexible finance options to be commonplace and mobile commerce to become as seamless as desktop shopping.

Curious to discover the other trends that will have an impact on your ecommerce business in 2020? Check out our top predictions and feel free to share some of your own in the comments below or on social.

Increase in mobile payments along with a growth in phone app push notifications

With more and more consumers making online purchases via their smartphones, ecommerce retailers will need to ensure the safety and efficiency of every transaction. Whilst traditional desktop purchases give consumers ample time to browse and compare, mobile shopping needs to be quick and easy for customers making purchases on the go. This means there should be little friction between when a product is selected and subsequently paid for; the fewer steps and clicks the better the user experience. To enhance the mobile shopping experience even further, plenty more retailers will be providing apps to their customers. This will ultimately see a rise in more persuasively written in-app push notifications to encourage customers to use the app more proactively. Additionally, apps allow retailers to capture even more granular data on customers shopping habits to offer more personalised recommendations.

Social commerce shows no sign of slowing down

With reality shows like Love Island creating huge influencers almost overnight, savvy ecommerce brands are always looking for creative ways to take advantage of Instagram’s popularity to sell products. Retailers like I Saw it First have become official sponsors of Love Island, launching exclusive collections sported by the stars of the popular show. Whether fans are following their favourite Love Island star or following the I Saw it First Instagram page, they can instantly make a purchase from within a post simply by clicking the shopping bag icon to be taken to the product page on the website. Other popular retailers like FashionNova have also benefited from Instagram’s in-app shopping feature that makes social commerce a much more seamless process.

Online stores come to life as physical experiences

Ecommerce only stores wanting to test the waters to see if their store will perform as well in a physical capacity are turning to temporary pop-up shops in a bid to conduct some market research. Whilst retailers like House of CB opened fully-fledged standalone stores in shopping centres, cult ecommerce brands like Gwyneth Paltrow’s Goop and Glossier are bringing their massive followings across the ponds so British consumers can see what all the hype is about. This is a great way for retailers to test the waters with different audiences before committing to expensive retail space.

The growing backlash against excessive consumerism

The goal of any business is to make a profit but how can brands continue to do so when customers are becoming more conscious of issues like staff working conditions, sustainability and the environment? Brands without a strong corporate responsibility may experience negative feedback from consumers who want to align themselves with brands with a strong set of ethics and values. The Black Friday and Cyber Monday phenomenon adopted from the States has already seen some consumers threaten to boycott the likes of Amazon, with accusations that online retailers often put profit above staff wellbeing during the manic festive season. Customers concerned about employee conditions are turning to more sustainable brands with strong credentials and fair working practices. These brands may sell products that cost slightly more but the quality is better, the materials typically recycled and the staff are paid a fair wage. Additionally, green customers are looking for environmentally friendly options when they shop whether that’s recycled fashion or vegan meals. Indeed, Veganuary saw a record 400,000 people sign up to commit to a vegan diet for the month of January. Food retailers also experienced a sales lift with KFC selling a million vegan burgers in the first month they were on sale, while the food delivery service Deliveroo said orders of vegan dishes had increased by 78% compared with last year.

Flexible financing options for big and small purchases

Retailers looking for ways to encourage customers to spend more and frequently have often turned to loyalty programmes and store cards to do so. Now, retailers are moving towards flexible payment options to target millennials who may not always have the funds to hand for large shopping purchases. This is where payment platforms like Klarna and Clearpay come in. Customers no longer need to wait till payday to complete that big online shop, now they can purchase a shopping bag of items worth £100 and pay in four affordable instalments of £25. Only the merchants are charged to use the service and customers are only charged a late fee if they miss a payment, so it’s a practical service that suits both parties. If your average order value is large however, you may want to consider offering financing options to your customers. Even more importantly, customer financing has been proven to increase conversion rates by up to 25%. Good to know considering many basket abandonments happen at the shopping cart stage when many customers appear to be put off by the total amount.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Development Technology Webdesign

Do I Need A New Website?

/ Insights      / Do I Need A New Website?

Do I Need A New Website?

Some digital marketing experts will tell you that a new website will solve all your sales and marketing problems, however this ignores the investment required and risks associated with designing, building and launching a new website for your business.

Just because something new and shiny looks good, does not mean it will necessarily be right for your business. Careful consideration should be given to why a redesign is necessary and what you are trying to achieve.

Which means that deciding to rebrand your website is a big step that should be carefully analysed, particularly if your existing site is successful and well found by Google. Implementing a redesign poorly can shatter your previous work without careful implementation by experts.

It may be that you can achieve your goals with better content and small tweaks to an existing design rather than starting from scratch. A new website should be treated as a growth project.

The pros must be weighed with the cons and you should have a clear objective. A new website is not always the right choice and using plugins and other additional functionality may be the right option for your business.

3 Possible Reasons For A Website Design

  1. Your website is not mobile friendly (Test it here)
  2. Your clients tell you your website is difficult to use
  3. Your website does not match your brand

These reasons are based on whether your website is able to get found by the right people, how easy it is to use and whether the design matches the expectations of your customers. If you are in doubt about any of these factors then a new website may be worth considering.

The decision on whether a client needs a completely new website or just some functionality tweaks depends on your business, your existing website and what you want to achieve.

If you have a project that may require additional design work and want to speak to an expert call us on +44 (0)20 8861 0115.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Apps Development Technology

Why Apps Are Serious Business

/ Insights      / Why Apps Are Serious Business

Why Apps Are Serious Business

There are estimated to be more than 40m smartphone users in the UK, that is more than two thirds of the population.

Smartphones are popular due to the different software apps that can be used within them. There is a misconception that these apps can only be used within the gaming, leisure and entertainment sectors.

The mass adoption of smartphone technology presents great potential for businesses both large and small to build apps that serve as tools to aid a business in its day-to-day operations and marketing.

At Aspiring Panda we are designing apps that have practical business applications.

Practical Business Apps Usage

Apps have the potential to increase efficiency by allowing businesses to send data whilst travelling. This is ideal for salesmen and tradesmen, enabling them to send job reports, quotes, and progress updates in real time back to head office.

This can allow managers to track the progress of jobs and customer projects remotely allowing for troubleshooting of issues and increase efficiency.

These apps can range from generic solutions – such as project planning or calendar apps – to bespoke solutions that are integrated into the company’s business processes and operations.

Apps To Help Your Customers                                                                                     

Apps have great potential to allow companies to improve their relationships with new and existing customers. Apps can allow customers to access information about a company on the go, as well as providing a simpler and improved customer experience.

Push notifications can also be used to prompt customers with the act to action, increase retention and how often users purchase.

A good example of this could be a restaurant app that sends out special offers to customers.

Is An App Right For Your Business?

Whether your business could benefit from an app is dependent on the unique nature of your business. The important thing is to analyse your business and to explore the ways in which an app can do any of the following:

  • Increase efficiency
  • Improve the customer experience
  • Create new sales platforms
  • Retain customers
  • Reach new customers

If you are unsure of how to go about this, then give us a call and we can talk about the best way to use mobile development to grow your business.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Marketing Technology

Why Your Business Should Consider Using Video In 2017

/ Insights      / Why Your Business Should Consider Using Video In 2017

Why Your Business Should Consider Using Video In 2017

The old saying goes that a picture tells 1,000 words, however with research suggesting a minute of video can tell 1.8m words. Meaning it is getting harder to avoid the power of video content for marketing.

Video has power as it allows you tell a story to your audience in a fast and engaging way. It is also effective at explaining difficult concepts quickly and sparking a reaction from an audience from what could be a dry topic.

Video is set to dominate in 2017 as Google and key social media networks prioritise video content and find ways to create further innovations and engagement for their audiences.

Social Media & Video

Despite the demise of Vine (Twitter’s short video service) video has exploded in the last year or so.

In the last 12 months, we have seen Instagram and Facebook really embrace video as a way for individuals and companies to share content.

Facebook have really encouraged users to post content directly onto Facebook as they look to find ways to keep people on Facebook and away from third party providers such as YouTube.

Video gets more organic reach and engagement on Facebook than ever before and with the launch of Facebook Live this is set to continue. Also the short videos on Instagram continue to get huge reactions and are becoming a powerful tool for businesses and celebrities to reach their audiences.

Google SEO & Video

It is well known that Google loves video, and they own YouTube, the second largest search engine in the world. This is because the mission of Google is to connect users with relevant content as quickly as possible, video is an effective way of doing this.

Therefore including video on websites is a great way to engage your audience and show Google that you have an active, rather than a passive website experience for the user.

 

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology

What We Can Learn From The LinkedIn UI Update

/ Insights      / What We Can Learn From The LinkedIn UI Update

What We Can Learn From The LinkedIn UI Update

Some readers may have noticed it already, others may not have been affected yet but the user interface (UI) has changed. This means that the way that users can use the social media platform has changed.

This has led to some anger and confusion as active users get used to the new settings, complaints have ranged from not being able to navigate the site so easily, through to changes in functionality.

Increasingly your website is the first point of interaction between you and your customers, which means that how they react to it for the first time or the 100th time can have a real impact on the success of your business.

This means that your business should consider the experience of the users when designing or redesigning your website.

LinkedIn UI Update Changes

The main change to LinkedIn is stylistically with the new UI looking more like the mobile app, with pictorial icons and a rounder feel. This has also seen some changes to the menu and where things are located, for example to access your profile you now go to the “me” section.

The key update though is to the search functionality, where free members are now no longer able to access advanced search features. This makes it harder for small businesses to use LinkedIn as a lead generation tool without upgrading to sales navigator.

What We Can Learn From The LinkedIn UI Update

The LinkedIn UI update is a clear signal that LinkedIn are moving towards maximising revenues in their approach, however there has been kick back from avid users. The lesson is that whenever you change something that affects your users and the way they interact with your business there is going to be a reaction.

Unlike LinkedIn or Facebook this reaction can be killer to small businesses who may not be able to afford to wait for the user population to get used to and adapt to the changes.

If you are considering a change to your website call our team to discuss how to manage your user experience.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology

3 Apps Stats That Will Focus Businesses On App Development

/ Insights      / 3 Apps Stats That Will Focus Businesses On App Development

3 Apps Stats That Will Focus Businesses On App Development

The smartphone has made mobile applications a vital retail, content and enterprise platform for entertainment, education and work.

This is transforming the way we interact with the world creating opportunities for businesses to find new ways to reach customers and make processes more efficient.

To highlight the value of mobile apps we unearthed three recent statistics from Adobe

1) Mobile users spend 90% of their time in apps compared to mobile web
This stat from Flurry shows that mobile users prefer apps to the mobile web. This is often because apps are designed specifically for mobile rather than websites, making them easier to navigate.

If users are on apps rather than the web then this may be what your business needs to hold the attention of its audience.

2) 26% of installed apps are only used once
Although mobile users may spend most of their times in apps, that does not mean that they will use your app. App developers are under pressure to make their apps engaging so that they will be used again and again. The key is giving the user a reason to use the app.

Of those who stop using an app, some said they would use it again if offered a discount (30%), whilst others said new or exclusive content could have the same effect (24%)

3) 51% of companies measure user engagement and return on investment
Nearly half or companies do not measure the engagement or ROI from an app, suggesting that there is a lack of a coherent strategy from many companies.

Knowing what you want to achieve and what success looks like a important part of an app development strategy. This statistic shows that many companies are unaware of whether their app is a success or what success would look like.
Before investing in an app businesses are more likely to see a positive impact on their business if they have a strategy in place and a way of measuring its success.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology web Webdesign

Three 2017 Web Design Trends

/ Insights      / Three 2017 Web Design Trends

Three 2017 Web Design Trends

The world of web design has continued to evolve during 2016 as consumer behaviours react to the latest technologies and trends. Aspiring Panda have identified three 2017 web design trends that could affect businesses across the UK.

The key 2017 web design trends we examine relate to content, SEO and mobile accessibility as the way the public consume information and buy products and services continue to evolve.

Video Will Continue To Dominate Online Content

Content is an incredibly part of marketing your business and making the most from your web design. In 2016 video really started to dominate and one particular trend that captured the imagination of the public was live video.

Facebook Live and Periscope continue to be powerful tools for business owners to tell their story and video content of all types are forecast to grow in 2017.

Within web design this will mean considering how video can be incorporated into existing and new build websites.

Mobile Accessibility

It has been nearly two years since Google made it clear that websites that were not mobile friendly would be negatively impacted in search engine results. During this time the amount of time people spend on the internet from a mobile device has surged to dwarf desktop usage.

2017 web design trends continue to reflect the relevance and importance of designing websites considering they will be accessed primarily by mobile devices.

SEO Will Continue To Be Local & Content Driven

Search engine optimisation continues to be a powerful tool for businesses to drive traffic to their websites. The way in which this works continues to evolve and in 2016 local search was a key factor for small businesses.

In 2017 this is likely to continue as is the need to have an active website posting regular content that includes related keywords to your business.

If you are unsure if your website is ready for 2017 then give the Aspiring Panda team a call (+44) 020 8861 0115

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology

UK App Development Does Not Have To Be Too Expensive For Small Business

/ Insights      / Case Study – UK App Development Does Not Have To Be Too Expensive For Small Business

Case Study – UK App Development Does Not Have To Be Too Expensive For Small Business

App development can be a daunting task for small business owners, given the perceived complexity, cost and time frames that are associated with app development.

However, with the right app development company that understands the needs of the business and has the right development skills and structures an app can be an affordable and effective enterprise solution.

This can be a challenge as there are so many companies from across the world offering app development using different technologies and at highly variable price points.

The key is finding a developer that understands the needs of the business and can craft a digital solution that works for the business, rather than implementing an out of the box standard solution as that is what they are able to deliver.

Case Study – Vidazone

This month Aspiring Panda have been working with Vidazone an event Wi-Fi provider based in Peterborough to create a demonstration app for a business event in which they are exhibiting.

The challenge of this app was to develop it to strict timelines and in budget, whilst giving the functionality to allow it to be successfully published to the app store.

Our team worked with Vidazone to create a flow for the app, that was designed to demonstrate the power of event apps as part of the events marketing lifecycle.

After a short development cycle we were able to produce the app and it is now live on both the Apple App Store and Google Play. This will mean that 95%+ of the visitors to the exhibition will be able to download it directly during the exhibition.

We look forward to working with Vidazone to implement live versions of the app for event organisers across the UK and beyond in the coming weeks and months.

Quote from Vidazone Owner Chris Smith

“Vidazone have had an excellent experience developing our demonstration app with Aspiring Panda who have hit short deadlines and produced work of a high standard”

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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