The easier your site is to use and find the information your customers need, the more likely you are to convert visitors into clients or customers.
A business website is a place where clients and customers can find and interact with your business.
So when we analyse a site for a business one of the main things we look at is if the existing site is easy for customers to use or whether it needs to be improved.
We have put together five things to check that can make it easier for your customers
Simple and Clear Navigation Menus
The menu at the top of the page is the first place your customers will go to try and find what they need from your site.
Poor design may lead customers to leave before they find what they need.
A simple and easy to use menu structure is a quick way to guide your users around your website.
Provide Contact Information and Opening Hours
Having as much information about your company and where you can be found builds trust and makes it easier for customers to get in contact.
Put Contact Information On Every Page
If you have a physical office or retail presence, then some of your customers may be looking for you online to find out when you are open and where to find you.
Putting this information on every page makes it easier for them to get in contact which will have a positive impact on your business.
Check Your Page Load Speed
A website that loads slowly discourages visitors from spending time on your site, keep potential customers happy by making sure your website loads as quickly as possible.
Check Your e-Commerce Works
There is nothing more frustrating than trying to buy something and the system is not working properly. Regularly check your process is working properly and is as pain-free as possible to maximise the conversions from the basket to sales.
Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.