Author: admin

Common Cloud Issues Limiting Your Business Success

The significant benefits of cloud operations can be quickly lost through misconfiguration. In this report we look at where cloud strategies are losing money or failing to realise their full potential because of misconfigurations.

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Technology

3 Apps Stats That Will Focus Businesses On App Development

Post author By admin
Post date 11 December 2016

/ Insights / 3 Apps Stats That Will Focus Businesses On App Development

3 Apps Stats That Will Focus Businesses On App Development

The smartphone has made mobile applications a vital retail, content and enterprise platform for entertainment, education and work.

This is transforming the way we interact with the world creating opportunities for businesses to find new ways to reach customers and make processes more efficient.

To highlight the value of mobile apps we unearthed three recent statistics from Adobe

1) Mobile users spend 90% of their time in apps compared to mobile web
This stat from Flurry shows that mobile users prefer apps to the mobile web. This is often because apps are designed specifically for mobile rather than websites, making them easier to navigate.

If users are on apps rather than the web then this may be what your business needs to hold the attention of its audience.

2) 26% of installed apps are only used once
Although mobile users may spend most of their times in apps, that does not mean that they will use your app. App developers are under pressure to make their apps engaging so that they will be used again and again. The key is giving the user a reason to use the app.

Of those who stop using an app, some said they would use it again if offered a discount (30%), whilst others said new or exclusive content could have the same effect (24%)

3) 51% of companies measure user engagement and return on investment
Nearly half or companies do not measure the engagement or ROI from an app, suggesting that there is a lack of a coherent strategy from many companies.

Knowing what you want to achieve and what success looks like a important part of an app development strategy. This statistic shows that many companies are unaware of whether their app is a success or what success would look like.
Before investing in an app businesses are more likely to see a positive impact on their business if they have a strategy in place and a way of measuring its success.

Anoop Panesar

Business Development Manager

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Tags app, business, digital, marketing, mobile, start up, technology

Custom

How An Event App Can Enhance Experience

Post author By admin
Post date 25 November 2016

/ Insights / How An Event App Can Enhance Experience

How An Event App Can Enhance Experience

Due to the demands of clients, visitors and the hundreds of different factors that control the success or failure of an event, the profession of events coordination is ranked as one of the most stressful you can have.

An event app can enhance events and take away some of the stresses of strains of organising an event as well as enhancing the event marketing lifecycle before, during and after an event.

Events, exhibitions and seminars are an important marketing tool for professionals in a wide range of different industries, therefore maximising their effectiveness is key.

How An Event App Can Enhance Events

Before The Event

An event app can build buzz about an event before it happens. It can be used to book people into individual seminars as well as remind attendees of key event information and remind them to attend as the big day approaches.

During The Event

An events app can be used to book in visitors and direct visitors to certain parts of the events. It can also be used to remind them about seminars they have booked onto and give them all the information they need such as maps etc at their fingertips.

Apps can also be configured to allow exhibitors to capture visitor information that can be used post event to generate leads.

After The Event

Once an event is over, the important thing is to ensure that whether it is business or leisure that there is follow up. Utilising the information collected during the event to follow up with attendees and invite them to go to more events.

For exhibitors the key is the data collected during the event and using it to follow up to grow your business.

If you run events and think that an app may improve your attendees experience and reduce your stress call Aspiring Panda on (+44) 020 8861 0115

Anoop Panesar

Business Development Manager

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Technology web Webdesign

Three 2017 Web Design Trends

Post author By admin
Post date 18 November 2016

/ Insights / Three 2017 Web Design Trends

Three 2017 Web Design Trends

The world of web design has continued to evolve during 2016 as consumer behaviours react to the latest technologies and trends. Aspiring Panda have identified three 2017 web design trends that could affect businesses across the UK.

The key 2017 web design trends we examine relate to content, SEO and mobile accessibility as the way the public consume information and buy products and services continue to evolve.

Video Will Continue To Dominate Online Content

Content is an incredibly part of marketing your business and making the most from your web design. In 2016 video really started to dominate and one particular trend that captured the imagination of the public was live video.

Facebook Live and Periscope continue to be powerful tools for business owners to tell their story and video content of all types are forecast to grow in 2017.

Within web design this will mean considering how video can be incorporated into existing and new build websites.

Mobile Accessibility

It has been nearly two years since Google made it clear that websites that were not mobile friendly would be negatively impacted in search engine results. During this time the amount of time people spend on the internet from a mobile device has surged to dwarf desktop usage.

2017 web design trends continue to reflect the relevance and importance of designing websites considering they will be accessed primarily by mobile devices.

SEO Will Continue To Be Local & Content Driven

Search engine optimisation continues to be a powerful tool for businesses to drive traffic to their websites. The way in which this works continues to evolve and in 2016 local search was a key factor for small businesses.

In 2017 this is likely to continue as is the need to have an active website posting regular content that includes related keywords to your business.

If you are unsure if your website is ready for 2017 then give the Aspiring Panda team a call (+44) 020 8861 0115

Anoop Panesar

Business Development Manager

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Tags business, design, digital, Web

Technology

UK App Development Does Not Have To Be Too Expensive For Small Business

Post author By admin
Post date 4 November 2016

/ Insights / Case Study – UK App Development Does Not Have To Be Too Expensive For Small Business

Case Study – UK App Development Does Not Have To Be Too Expensive For Small Business

App development can be a daunting task for small business owners, given the perceived complexity, cost and time frames that are associated with app development.

However, with the right app development company that understands the needs of the business and has the right development skills and structures an app can be an affordable and effective enterprise solution.

This can be a challenge as there are so many companies from across the world offering app development using different technologies and at highly variable price points.

The key is finding a developer that understands the needs of the business and can craft a digital solution that works for the business, rather than implementing an out of the box standard solution as that is what they are able to deliver.

Case Study – Vidazone

This month Aspiring Panda have been working with Vidazone an event Wi-Fi provider based in Peterborough to create a demonstration app for a business event in which they are exhibiting.

The challenge of this app was to develop it to strict timelines and in budget, whilst giving the functionality to allow it to be successfully published to the app store.

Our team worked with Vidazone to create a flow for the app, that was designed to demonstrate the power of event apps as part of the events marketing lifecycle.

After a short development cycle we were able to produce the app and it is now live on both the Apple App Store and Google Play. This will mean that 95%+ of the visitors to the exhibition will be able to download it directly during the exhibition.

We look forward to working with Vidazone to implement live versions of the app for event organisers across the UK and beyond in the coming weeks and months.

Quote from Vidazone Owner Chris Smith

“Vidazone have had an excellent experience developing our demonstration app with Aspiring Panda who have hit short deadlines and produced work of a high standard”

Anoop Panesar

Business Development Manager

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Tags app, design, digital, marketing, social, technology

Marketing Productivity Webdesign

Web Designers – How Partnering with An App Development Firm Can Increase Your Bottom Line

Post author By admin
Post date 3 October 2016

/ Insights / Web Designers – How Partnering with An App Development Firm Can Increase Your Bottom Line

Web Designers – How Partnering with An App Development Firm Can Increase Your Bottom Line

The web design industry is highly competitive with lots of different approaches to helping customers grow their businesses using the internet. This competitiveness means that web designers need to find ways to maximise the value of the relationship and trust they have built with their customers.

Offering Additional Services

Offering integrated or related marketing solutions such as social media and app development can be an effective way for web design companies operating in a highly competitive marketplace to increase their bottom line.

This means that many companies are now “full service” marketers offering a wide range of products and services. This creates a number of challenges in maintaining the level of knowledge and expertise across all product sets to their customers.

The App Development Opportunity

Instant internet connectivity and access to smartphones mean that many of the companies that start the process of improving their web presence can benefit from development of a bespoke enterprise app designed to increase sales or improve internal processes.

This app is designed to either interact with customers and be generally available, or it could be an app for use by the company itself to manage internal processes such as stock management, project management or HR.

Benefits of Outsourcing or White Labelling App Development

Partnering with an app development company can allow web design companies to provide an app to their clients and generate revenue whilst maintaining the customer relationship.

As Aspiring Panda, we are fortunate to have developed a team of developers with skills in web design and app design, this means that we are able to provide a full service to our customers and help them build a user flow that helps them develop.

So if you are a web design agency looking at ways to increase your bottom line, then

Anoop Panesar

Business Development Manager

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Marketing SEO

Google SEO – Three Principles for Small Business Owners

Post author By admin
Post date 26 September 2016

/ Insights / Google SEO – Three Principles for Small Business Owners

Google SEO – Three Principles for Small Business Owners

Search engine optimisation (SEO) is important for small businesses as this marketing discipline allows them to be found by people searching the web for their product or service. It can however be quite confusing for small business owners.

Google are constantly updating and changing their algorithm that ranks where your business’ website ranks for different keywords. This is designed to improve the service they offer to users and to punish and discourage companies from trying to “game” the ranking system.

This creates a landscape where business owners are given conflicting advice and where they can do serious harm to their prospects if they walk down the wrong SEO path.

Therefore, we put together three basic SEO principles that will, if followed, create solid foundations to build with.

Make Sure You Website Is Set Up Correctly

Google SEO is based on indexing your website and working out the different keywords that are relevant to your business. They then use this and thousands of ranking factors such as the authority given to your website by other sites to determine your ranking.

Therefore, the first thing you need to do is make sure that the SEO settings of your site reflect the keywords you want users to use to find you. For example, for a plumber in Harrow, keywords would probably include “plumbers in harrow”

Have An Active Website

Google is looking to connect users with active and relevant websites, therefore you should be creating content regularly that is relevant to your target audience and contains the keywords that customers will use to find you.

See more about active/passive websites here

Build The Right Kind Of Links To Your Site

It used to be that having as many links to your website was the way to rank higher on Google, this behaviour is now punished by Google due to abuse by some marketing companies on behalf of their clients.

It is now about getting the right websites to share and link to your content in the right way to show that your site has authority and relevance.

SEO is complex and involves research and analysis to get right, to find out more call us on call on (+44) 020 8861 0115 to get your questions answered.

Anoop Panesar

Business Development Manager

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Technology web Webdesign

5 Quick Small Business Website Tips

Post author By admin
Post date 12 September 2016

/ Insights / 5 Quick Small Business Website Tips

5 Quick Small Business Website Tips

A website is a huge opportunity for small businesses to attract new customers and strengthen relationships with existing customers.

We have put together a set of five quick tips that will help small business owners get the most from their website.

Tip 1 – Make Sure Your Website Is Mobile Friendly

We have repeatedly spoken on this blog about the importance of your website by those using mobile devices.

This is especially critical for businesses that operate within a small local area as appearing in local mobile results means people can find you on the move when they may need your product/service urgently.

Tip 2 – Add A Blog

Google loves websites that have lots of fresh and relevant content, publishing a blog post once a fortnight will ensure that when Google looks at your site it can connect what you are saying to what your customers need.

Tip 3 – Make Your Contact Information Easy To Find

If people visit your website and want to find out more but cannot find a way to get in contact with you easily then they will leave and find a competitor.

We recommend you have your business phone number on every page.

Tip 4 – Make Your Site Visually Appealing

Images can help explain what you offer to customers and make your site more visually appealing. The more appealing your website to the eye the more likely people are to stay and assimilate the information on your page. This tip goes hand in hand with easy to use navigation so people can find what they need straight away.

Tip 5 – Promote Your Blog Posts More Than Once

Only promoting a good quality informative blog post is a wasted opportunity, use social media to repackage the content repeatedly to ensure

If you would like to know more about what your business needs to keep up with modern consumers and changes to the way online marketing works give us a call on 020 8861 0115

Anoop Panesar

Business Development Manager

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Tags business, digital, marketing, Media, mobile, mobile friendly, start up, strategy, technology

Technology

Why The Way You Market Your Business Online Is Continuously Evolving

Post author By admin
Post date 5 September 2016

/ Insights / Why The Way You Market Your Business Online Is Continuously Evolving

Why The Way You Market Your Business Online Is Continuously Evolving

Many of the small businesses we speak to about web design and digital marketing are looking for a simple one off solution or strategy that will last for set period that can then be refreshed.

This approach is designed to give the small business owner the opportunity to reap the benefits of digital marketing without having to invest time and money on a regular basis. With the need to balance budgets and focus on the core aspects of the business this is understandable.

Unfortunately, the rapid advances in technology and the way in which the titans of digital marketing such as Google and Facebook work mean that it is virtually impossible to fully futureproof your business.

These companies regularly change the metrics they use to determine the way they rank small businesses within their platforms.

This means that in order to maximise the value of your website and social media efforts, the way you market your business online must be reviewed regularly and evolve with changes.

The Value Of Content & Having An Active Website

These companies reward organisations that are regularly creating new content and adding it to their website and social media channels. This means that small businesses that succeed using digital marketing need to have a strategy that involves the regular creation and publication of content.

This is why at Aspiring Panda we encourage our customers to understand the concept of an active website. A site that is easily updateable and aspects that update regularly such as social media feeds and blogs.

We wrote a full blog about active and passive websites last year that explores the differences and why it is important.

If you would like to know more about what your business needs to keep up with modern consumers and changes to the way online marketing works give us a call on 020 8861 0115

Anoop Panesar

Business Development Manager

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Tags business, digital, marketing, mobile, start up, strategy, technology, Web

Technology

A Smart Business Website Does Not Have To Cost The Earth

Post author By admin
Post date 29 July 2016

/ Insights / A Smart Business Website Does Not Have To Cost The Earth

A Smart Business Website Does Not Have To Cost The Earth

Creating a business website that suits the needs of your business can be daunting for small business owners. It is a decision that can frustrate even the most experienced business owners.

There is so much choice and the prices seem to range from pennies to tens of thousands of pounds with no one properly explaining the difference. This can make it really difficult for business owners to know what is the right fit for their business.

This conundrum led us to create our ‘Smart Website’ concept specifically designed to put a professionally developed web design within the reach of even the smallest business.

The concept is that we give business owners the features that they need in a simple way. This allows our customers to get the benefits of having a website built by experts, without the eye watering price tag.

This sites are mobile friendly, seo optimised and beautifully designed in a way that is customised to your business whilst remaining easy to maintain.

Smart Website Main Features

Be In Control – Our sites are designed to allow you to upload and update the content on your website at anytime from anywhere you can access the internet.

Use Your Own Colours – Our template is customisable to allow it to reflect the colour scheme of your brand

Integrate Galleries For Photos and Videos – Images and videos help customers picture and understand your goods and services. These can be easily integrated within your website

Integrate Social Media – Social media is a great way of gaining new customers, we allow visitors to your site to see your latest social posts and vice versa.

If you are unsure whether your business has the right web presence, or you are looking to create a new one and think a “Smart Website” is for you give us a call on 020 8861 0115

Anoop Panesar

Business Development Manager

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