Is Your Website Active Or Passive?

Does your website work for you? Does it generate revenue even while you are snoozing, after a hectic day?

If the answer is NO, then our answer is Active website! With the amount of consumer traffic that occurs online, it is no secret that your business needs a website to embrace the times. But it doesn’t end there. Making sure that your website is active can put you leaps and bounds ahead of your competitors.

With the advent of digital technology your website is like a shop window, and if you cant engage customers then you loose them. The simple way of engaging them is adding interactive elements on your website like Image galleries, videos and product catalogues. These not only make your website look attractive but also allow visitors to spend more time on your website thus providing more value for your brand.

Secondly, Capture Leads!!! Yes, your website can capture leads. By providing interactive elements for the customer to contact you easily, it generates leads for your business. A simple pop up asking for their email-id opens up opportunities for future business transactions and a channel to showcase your products and engaging the prospective customers.

A truly active website is capable of reaching your customers beyond the realm of simply advertising to them. Through various add-on features available for your website, you can actually have your website perform basic customer service duties for you. For example, if you own a restaurant, you could implement an online booking system that allows customers to reserve a table at your venue.

Go on then, tweak and turn your passive website to a sassy active one!!

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.