The UK dry cleaning, and the cleaning services industry more widely, is worth more than £1bn per year, employing over 30,000 people within nearly 4,000 businesses.
An industry report shows that the last five years have been challenging, due to the economic downturn, lower household budgets, and lower demand. Although the number of establishments has declined an online opportunity has emerged.
Demand is starting to recover, however the opportunity lies in adapting to changing consumer habits to craft a customer service that is both cost effective and convenient to the client.
Using Technology To Compete
The internet may not have had a huge impact on the industry in the early stages of the dotcom boom. The last five years have seen a revolution in how consumers research and buy products.
By harnessing this as yet underused resource, dry cleaners can offer click and collect or delivery services to their customers at the press of a button. These kinds of services add convenience to the customer who can order, pay, and even get their clothes collected and returned without leaving their home.
By combining this with text/email marketing with app based push notifications, dry cleaners can maintain regular contact with their customer base, increase referrals, retention and the annual value of each customer.
Apps are popular with the younger generations, making dry cleaning more accessible than the traditional high street shop front, potentially creating an entirely new market for your services.
Creating A Laundry App
Creating a dry cleaning app can be done in many ways, from working with larger providers, to an independent presence. At Aspiring Panda we see the value in helping a business maintain its brand, particularly if it is a longstanding business that has reputation and merit. However, this does not mean that a dry cleaner needs to invest in a bespoke app.
At Aspiring Panda we have a product that we can customise to your business and integrate it seamlessly into an existing website. If a business does not have a site, then we can even create this for you.
If you would like to know more about how your dry cleaning business can compete using a mobile app, just give us a call.
Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.