The old saying goes that a picture tells 1,000 words, however with research suggesting a minute of video can tell 1.8m words. Meaning it is getting harder to avoid the power of video content for marketing.
Video has power as it allows you tell a story to your audience in a fast and engaging way. It is also effective at explaining difficult concepts quickly and sparking a reaction from an audience from what could be a dry topic.
Video is set to dominate in 2017 as Google and key social media networks prioritise video content and find ways to create further innovations and engagement for their audiences.
Social Media & Video
Despite the demise of Vine (Twitter’s short video service) video has exploded in the last year or so.
In the last 12 months, we have seen Instagram and Facebook really embrace video as a way for individuals and companies to share content.
Facebook have really encouraged users to post content directly onto Facebook as they look to find ways to keep people on Facebook and away from third party providers such as YouTube.
Video gets more organic reach and engagement on Facebook than ever before and with the launch of Facebook Live this is set to continue. Also the short videos on Instagram continue to get huge reactions and are becoming a powerful tool for businesses and celebrities to reach their audiences.
Google SEO & Video
It is well known that Google loves video, and they own YouTube, the second largest search engine in the world. This is because the mission of Google is to connect users with relevant content as quickly as possible, video is an effective way of doing this.
Therefore including video on websites is a great way to engage your audience and show Google that you have an active, rather than a passive website experience for the user.
Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.