Category: Marketing

Common Cloud Issues Limiting Your Business Success

The significant benefits of cloud operations can be quickly lost through misconfiguration. In this report we look at where cloud strategies are losing money or failing to realise their full potential because of misconfigurations.

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Aspiring Panda featured in TechRound's 50 Best BAME Businesses 2020

We are delighted to announce that Anu Panesar of Aspiring Panda has been named as a finalist in TechRound’s BAME 50 Under 50, which ranks the top 50 BAME-driven

Diversity And Inclusion Advice For Small Businesses

Following the global Black Lives Matter protests, businesses across all sectors have taken to social media in a bid to show solidarity with the movement.

Increased Cloud Usage During The Pandemic

As businesses become increasingly more reliant on cloud services during the pandemic, Aspiring Panda shares their commentary on how businesses can work.

Top Ecommerce trends for 2020

With 2020 now in full swing, there’s never been a better time to reflect on some of the ecommerce predictions made towards the end of 2019.

Introducing the Aspiring Panda #AspiringWomen Community

Aspiring Panda is thrilled to launch our exciting new #AspiringWomen Community celebrating inspirational female business leaders.

Apps Marketing

Why Mobile Apps Are Still Relevant To Your Business

Post author By admin
Post date 18 March 2016

/ Insights / Why Mobile Apps Are Still Relevant To Your Business

Why Mobile Apps Are Still Relevant To Your Business

Since their inception, the use of mobile apps for business has been evolving to reflect consumer trends and the opportunities created by advances in technology and connectivity. Apps have shifted in focus from pure ecommerce to support a number of different business processes.

With the emergence of the ‘Internet of Things’ the use of mobile apps within businesses large and small is likely to increase.

Whilst native iOS and Android apps have an important role to play, the development of web-apps is allowing businesses to harness the power of apps across the entire business without the costs of having to program an IOS and Android version of each app.

Track Business Processes

Mobile apps are increasingly allowing business owners to track and manage business processes.

This can be utilised by tracking the progress of projects, stock levels or employee/vehicle locations the information from which can be used to manage the business.

This data can be analysed and used to monitor performance, track employee performance and manage capacity. The key is finding the right data to measure and analyse within the business to make the most of the opportunities that mobile app technology creates.

eCommerce

Mobile apps are still relevant to e-Commerce, particularly when the app enhances the customer experience by making the buying process simpler.

We have seen apps such as Uber gain popularity by taking a long standing industry and disrupting the traditional buying behaviours of consumers. The key is to develop something that makes things as simple and as convenient as possible for the customer.

Done correctly, a mobile app can increase sales and customer loyalty by creating a new route to market that customers are drawn to.

How Does This Apply To My Business

A mobile app can be of huge benefit to a business whether it is managing business processes or in support of an e-commerce operation. However, it is important to identify how your business can utilise a mobile app to create sales or efficiencies to business processes before starting the process.

To find out how Aspiring Panda can help you in this process, give us a call today.

Anoop Panesar

Business Development Manager

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Marketing Technology

The Link between Traditional & Digital Marketing

Post author By admin
Post date 4 December 2015

/ Insights / The Link between Traditional & Digital Marketing

The Link between Traditional & Digital Marketing

Despite ongoing changes in information technology, and technology more generally, the concepts behind attracting people to your business, and the reasons that they buy, have remained largely unchanged. This is why it is possible for companies to blend the digital and traditional marketing methods successfully.

This means that companies can use traditional marketing methods such as networking, events and trade shows to grow their business, while employing digital marketing strategies to enhance them.

This is one of the reasons that Aspiring Panda is proud to be a member of Business Networking International (BNI). BNI Icons in Harrow is a referral-networking group, part of an organisation that has chapters all over the world.

Every Tuesday we meet for breakfast in Kenton to share information about our business, and to refer business to people around the room. We integrate what we do there with our digital efforts, providing a powerful marketing mix.

Built On Trust

Whether marketing your business face-to-face or digitally, trust is one of the most important factors.

The BNI concept of “know, like, trust” for generating referrals is transferable across the different marketing disciplines. By meeting the same people every week, we can build our reputation by showcasing our portfolio, knowledge, and willingness to stand in front of the people that work with us on a weekly basis.

This is also a useful analogy for digital marketing; the website is your permanent presence that gets you found, but it is regular activity and content that builds trust with the audience and convinces them that your business is worth working with.

To build a reputation that will lead to business and referrals, you need to be doing the right things consistently.

The Digital/Traditional Balance

The right mix of marketing disciplines depends on your business and the habits of your customers, this is why we encourage every company we work with to review their marketing strategies regularly, understanding how any new activities fit with their overall strategy.

Anoop Panesar

Business Development Manager

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Marketing Technology

Why You Should Consider a Full Service Digital Marketing Agency

Post author By admin
Post date 15 March 2015

/ Insights / Why You Should Consider a Full Service Digital Marketing Agency

Why You Should Consider a Full Service Digital Marketing Agency

A full service digital marketing agency is designed to allow companies to outsource all of their digital marketing services to one company.

This is useful for many small businesses, who may find digital marketing a confusing industry: the huge amount of data involved makes it difficult for a layman to make an informed decision about the best course of action.

Therefore, small businesses need a resource that can guide them through digital marketing in a way that is tailored to their individual business situation and goals.

At Aspiring Panda, we know that what works for one company will not necessarily be applicable to another, particularly in the fast moving digital marketing sector. Taking this into consideration, we have built our business as a full service digital marketing agency so we can guide our clients through the digital marketing landscape.

Why Consider a Full Service Digital Marketing Agency

There are many different aspects to digital marketing, from web design, pay per click advertising (PPC), social media, mobile app development, and search engine optimisation (SEO).

In order to be utilised effectively, each of these requires specialist skills. There are a great number of companies that can help with these individually. However, for many businesses finding and managing these resources independently is a costly and time consuming operation, and requires almost as much time and attention as doing it in-house.

Furthermore, by hiring these professionals individually, the onus for an effective strategy may lie with the company rather than with its suppliers.

A full service digital marketing agency will have access to professionals across these different platforms, and will be able to advise and apply these skill sets as required in line with a pre-agreed digital marketing strategy.

This allows the hiring company to deal with only one agency, which will help keep managing the project simple, maintain a focus on the overall goals of the project, centralise accountability, and save time.

Therefore, hiring the right, full service digital marketing agency is the easiest way for companies to optimise their digital marketing.

If you have any questions about digital marketing, do give us a call.

Anoop Panesar

Business Development Manager

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Tags app, business, digital, marketing, mobile, seo, start up, strategy, technology

Marketing Social Media Technology

Why Email Is More Valuable Than Social Media

Post author By admin
Post date 5 March 2015

/ Insights / Why Email Is More Valuable Than Social Media

Why Email Is More Valuable Than Social Media

Email marketing should be a key component of the modern digital marketing campaign; although not as trendy as social media, it has the potential to garner greater long term returns to the business.

This results from the fact that, although social media is a great way of building awareness of a business, it is transient. People engage with a message for a short period of time and then move on, this means that they can quickly forget about your business and will need regular reminding and interaction.

This is where email comes into its own. Email marketing is an opportunity to regularly contact people that have opted in to receiving regular updates about your business.

Therefore, many successful digital marketing funnels use social media as a driver towards the email list rather than to the company website or product pages.

Here are some of the factors that make email addresses more valuable than a like or follow on social media.

Build Relationships and Trust

The ability to build a relationship and trust with potential customers using email creates additional opportunities. This is because potential customers get to know your business over time and learn about what you do at their own pace.

Increase Revenue from Existing Customers

Email marketing can also be used to communicate with existing customers. This increases customer retention, and can in turn increase sales by promoting sales and other offers to existing customers.

Audience Segmentation

Email marketing also allows businesses to tailor their messages to specific sets of people that have shown an interest in a specific product or service. This tailoring of the message makes readers feel that communications are more relevant. This sense of personalised approach can drive sales.

Given the points above, we believe email marketing should be an important consideration when deciding the right digital marketing strategy for your business. There are many different pieces of software around that can help you run email marketing campaigns, we will cover these in more detail in future blogs.

Anoop Panesar

Business Development Manager

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