Some digital marketing experts will tell you that a new website will solve all your sales and marketing problems, however this ignores the investment required and risks associated with designing, building and launching a new website for your business.
Just because something new and shiny looks good, does not mean it will necessarily be right for your business. Careful consideration should be given to why a redesign is necessary and what you are trying to achieve.
Which means that deciding to rebrand your website is a big step that should be carefully analysed, particularly if your existing site is successful and well found by Google. Implementing a redesign poorly can shatter your previous work without careful implementation by experts.
It may be that you can achieve your goals with better content and small tweaks to an existing design rather than starting from scratch. A new website should be treated as a growth project.
The pros must be weighed with the cons and you should have a clear objective. A new website is not always the right choice and using plugins and other additional functionality may be the right option for your business.
3 Possible Reasons For A Website Design
- Your website is not mobile friendly (Test it here)
- Your clients tell you your website is difficult to use
- Your website does not match your brand
These reasons are based on whether your website is able to get found by the right people, how easy it is to use and whether the design matches the expectations of your customers. If you are in doubt about any of these factors then a new website may be worth considering.
The decision on whether a client needs a completely new website or just some functionality tweaks depends on your business, your existing website and what you want to achieve.
If you have a project that may require additional design work and want to speak to an expert call us on +44 (0)20 8861 0115.
Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.