Due to a smartphone market that is continuing to go from strength to strength – with smartphone adoption rates predicted to reach 81% of the market by the end of 2015 – the customer base in both the personal and business markets is rapidly expanding.
With the technology and its applications developing quickly, it is important to be aware of the latest trends when building a mobile application.
Here are five app trends for 2015. We have observed these and are adapting for them as we enter the second half of the year.
- Focus on security
The automatic assumption is that mobile applications are safe. However, research by Gartner suggests that this is far from accurate. In fact, they predict that 75% of apps developed would fail basic security tests.
Therefore, we can expect reputable app developers to be security focused moving forwards.
- Wearable Tech
The launch of the Apple Watch into the market continues a trend of adoption in 2015. The Apple tech has quickly caught up with rival models launched earlier, having sold more than 2.8 million units.
Therefore, we are likely to see continued development in the personal market of apps designed specifically for the use by smart watches.
- Smart Homes and Offices
Mobile apps have the potential to give users more and more control over their build environment. From the boss able to monitor his office from thousands of miles away, to the family able to turn on the heating on the way home from work, the market is on the rise.
- HTML5 and The Decline Of Native Apps
The development tools offered by the HTML5 programming language mean that developers are able to offer their users more flexibility than offering a native app on IOS or Google Play.
These apps are set to grow in popularity due to the ability to work on multiple platforms.
- Business Adoption of Apps
The power of apps is now translating into the business sphere, with more and more companies, both large and small, leveraging mobile platforms for development.
These apps focused on the B2B market present a tremendous opportunity to increase efficiency by reducing costs and speeding up operations.
Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.