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Technology

Get Social Media Training At Our Harrow Office

/ Insights      / Get Social Media Training At Our Harrow Office

Get Social Media Training At Our Harrow Office

In May, Aspiring Panda will be hosting a nationally recognised social media expert to deliver training to local businesses on how to define their social media strategy.

The course will be run by Kristian Downer of DowSocial who we work closely with, on our digital marketing.

What is the course about?

Staying up to date and running a successful social media campaign is becoming increasingly challenging as social platforms change and evolve. Online audiences are bombarded daily with hundreds of messages and online content, making the task of measuring ROI (return on investment) rather challenging.

This social media training course is designed to be informative and interactive. The core focus of the course is on revealing new trends, understanding audience behaviours and social media principles that will enable you to create successful social media campaigns for lead generation and nurturing existing customer relationships.

Who should attend?

This training course is targeted at users of social media who want to achieve a greater understanding of how to implement and integrate social media to develop increased brand exposure, online reach and acquire new business.

Typical attendees are marketers, business owners, community managers, PR professionals, publishers and account managers.

What is the course outcome?

Following this training course, you will be able to:

  • Design a social media strategy plan
  • Choose the right social media platforms to use
  • Confidently use content and communication strategies that work
  • Adapt the language and tones to suit each social media platform
  • Integrate social media and offline marketing methods
  • Understand the methods and tools to generate new leads
  • Track and measure social media campaign success or failure

We look forward to seeing at you at this and future events at our office in Harrow.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology

How The Internet Of Things Is Changing How We Do Business

/ Insights      / How The Internet Of Things Is Changing How We Do Business

How The Internet Of Things Is Changing How We Do Business

One of the technology trends of the next decade will be the adoption of the Internet of Things (IOT) across the business landscape.

What Is The Internet of Things?

The internet of things is the name for the ability for everyday objects, devices and vehicles to collect data and transmit it via the internet. This allows for devices to be controlled and managed externally.

A Universal Example

Utilities are one area that the general public will see the IOT impact upon their lives in the next few years. Currently smart meters for electricity usage are being rolled out, which will allow companies to monitor and bill customer energy usage without having to enter the customer premises to carry out regular meter readings.

This is also being adapted to allow homeowners to control their heating remotely, this allows them to save money on their energy by having more control and ensuring that their house is warm when they go home by turning it on when they need it, rather than to a pre scheduled timeframe.

How Will This Affect Businesses?

The ability to use the principles of the IOT means that businesses can automate and manage processes that may have been previously difficult to track and monitor.

This can assist in the decision making process and allow businesses to have a tighter control of business processes and employee productivity.

At Aspiring Panda we have recently been working with and advising companies how to use the IOT in conjunction with IOS and Android apps to assist in previously difficult or dangerous monitoring tasks.

Helping companies understand the potential benefits of the IOT has underlined to us how this will be one of the most important tech developments of the next few weeks.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology

How Apps Can Transform Traditional Local Service Providers

/ Insights      / How Apps Can Transform Traditional Local Service Providers

How Apps Can Transform Traditional Local Service Providers

In the last couple of years we have seen apps become an important part of the business landscape beyond gimmicks and marketing extensions.

We have seen true market disruption take place in industries that have existed for decades fuelled by apps and the way they act as a portal to interact, communicate and serve customers.

Whilst not every business can develop an app and simply become “the next Uber” overnight there are opportunities for small businesses to integrate mobile app technologies into their product offering.

These apps can be used to enhance service industry businesses such as taxi firms, takeaways and laundrettes. Here are a few ways a mobile app could transform a local company providing a service.

Offer New Products and Services

The development of a mobile app can allow a service provider to expand into new territories or even launch entirely new products. A good example of this could be a laundrette that uses a mobile app to launch a collection and delivery service to customers.

All of this could be managed within the app creating opportunities for the small business and convenience for the customer.

Gain Competitive Advantage & Enhance The Customer Experience

This kind of convenience allows small businesses to differentiate themselves from their competition.

By providing a high quality and convenient service offering via a mobile app the business can keep its customers happy and ahead of the competition.

Build Customer Loyalty & Maximise Revenue Earned Per Customer

 By offering a more convenient service an app can increase customer loyalty, an app on their phone can help keep you on their mind. Combined with push notifications that flash up from your app on their mobile device small businesses can increase the amount of orders received per customer by providing timely reminders and special offers about the service being offered.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Apps Technology

10 Statistics That Show the Power of Apps

/ Insights      / 10 Statistics That Show the Power of Apps

10 Statistics That Show the Power of Apps

The rise of the smartphone has been largely powered by the influence that mobile apps are now having on the ways in which we work and play. There are apps for every purpose, from games across the spectrum of fun to apps with a hard hitting business application.

Mobile apps are going from strength-to-strength in 2015, with their applications growing from both a business and personal perspective.

To highlight the power of mobile apps we have combed the web for the latest statistics around the growth of mobile apps and related industries:

These stats show that the appetite for mobile apps is rising as the world becomes more and more digitally and mobile focused. Although the solution for every business may not be to build an app, businesses should be giving serious thought to the role that apps could play in their business.

Apps and mobile technology are not just the domain of large companies: to compete, businesses of all sizes should be looking at how mobile apps can solve problems within their business. Be that how to generate more customers, retain old ones or improve the customer experience.

Wherever your business is heading, make sure you consider the role an app could play in your business.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

Categories
Apps Technology

Five App Trends For 2015

/ Insights      / Five App Trends For 2015

Five App Trends For 2015

Due to a smartphone market that is continuing to go from strength to strength – with smartphone adoption rates predicted to reach 81% of the market by the end of 2015 – the customer base in both the personal and business markets is rapidly expanding.

With the technology and its applications developing quickly, it is important to be aware of the latest trends when building a mobile application.

Here are five app trends for 2015. We have observed these and are adapting for them as we enter the second half of the year.

  • Focus on security

The automatic assumption is that mobile applications are safe. However, research by Gartner suggests that this is far from accurate. In fact, they predict that 75% of apps developed would fail basic security tests.

Therefore, we can expect reputable app developers to be security focused moving forwards.

  • Wearable Tech

The launch of the Apple Watch into the market continues a trend of adoption in 2015. The Apple tech has quickly caught up with rival models launched earlier, having sold more than 2.8 million units.

Therefore, we are likely to see continued development in the personal market of apps designed specifically for the use by smart watches.

  • Smart Homes and Offices

Mobile apps have the potential to give users more and more control over their build environment. From the boss able to monitor his office from thousands of miles away, to the family able to turn on the heating on the way home from work, the market is on the rise.

  • HTML5 and The Decline Of Native Apps

The development tools offered by the HTML5 programming language mean that developers are able to offer their users more flexibility than offering a native app on IOS or Google Play.

These apps are set to grow in popularity due to the ability to work on multiple platforms.

  • Business Adoption of Apps

The power of apps is now translating into the business sphere, with more and more companies, both large and small, leveraging mobile platforms for development.

These apps focused on the B2B market present a tremendous opportunity to increase efficiency by reducing costs and speeding up operations.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.