In the last couple of years we have seen apps become an important part of the business landscape beyond gimmicks and marketing extensions.
We have seen true market disruption take place in industries that have existed for decades fuelled by apps and the way they act as a portal to interact, communicate and serve customers.
Whilst not every business can develop an app and simply become “the next Uber” overnight there are opportunities for small businesses to integrate mobile app technologies into their product offering.
These apps can be used to enhance service industry businesses such as taxi firms, takeaways and laundrettes. Here are a few ways a mobile app could transform a local company providing a service.
Offer New Products and Services
The development of a mobile app can allow a service provider to expand into new territories or even launch entirely new products. A good example of this could be a laundrette that uses a mobile app to launch a collection and delivery service to customers.
All of this could be managed within the app creating opportunities for the small business and convenience for the customer.
Gain Competitive Advantage & Enhance The Customer Experience
This kind of convenience allows small businesses to differentiate themselves from their competition.
By providing a high quality and convenient service offering via a mobile app the business can keep its customers happy and ahead of the competition.
Build Customer Loyalty & Maximise Revenue Earned Per Customer
By offering a more convenient service an app can increase customer loyalty, an app on their phone can help keep you on their mind. Combined with push notifications that flash up from your app on their mobile device small businesses can increase the amount of orders received per customer by providing timely reminders and special offers about the service being offered.
Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.