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Technology

How Apps Can Transform Traditional Local Service Providers

/ Insights      / How Apps Can Transform Traditional Local Service Providers

How Apps Can Transform Traditional Local Service Providers

In the last couple of years we have seen apps become an important part of the business landscape beyond gimmicks and marketing extensions.

We have seen true market disruption take place in industries that have existed for decades fuelled by apps and the way they act as a portal to interact, communicate and serve customers.

Whilst not every business can develop an app and simply become “the next Uber” overnight there are opportunities for small businesses to integrate mobile app technologies into their product offering.

These apps can be used to enhance service industry businesses such as taxi firms, takeaways and laundrettes. Here are a few ways a mobile app could transform a local company providing a service.

Offer New Products and Services

The development of a mobile app can allow a service provider to expand into new territories or even launch entirely new products. A good example of this could be a laundrette that uses a mobile app to launch a collection and delivery service to customers.

All of this could be managed within the app creating opportunities for the small business and convenience for the customer.

Gain Competitive Advantage & Enhance The Customer Experience

This kind of convenience allows small businesses to differentiate themselves from their competition.

By providing a high quality and convenient service offering via a mobile app the business can keep its customers happy and ahead of the competition.

Build Customer Loyalty & Maximise Revenue Earned Per Customer

 By offering a more convenient service an app can increase customer loyalty, an app on their phone can help keep you on their mind. Combined with push notifications that flash up from your app on their mobile device small businesses can increase the amount of orders received per customer by providing timely reminders and special offers about the service being offered.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Development Technology web

A Guide to Mobile Responsive websites

/ Insights      / A Guide to Mobile Responsive websites

A Guide to Mobile Responsive websites

In the last five years the way in which we search the internet has changed. Internet traffic has moved from the desktop to the mobile device. This is powerful for consumers and retailers and contributed to a huge change in the way Google ranks websites.

This year Google changed the way it treats websites that are not designed to display correctly using smart phones and tablet devices. From the 23rd of April 2015 Google changed the algorithm that ranks search engines depending on whether a website is “mobile friendly”

This change is due to the change in internet searches, with more than 50% of web searches now made on mobile devices rather than on a desktop PC. This change means businesses need to ensure their website is mobile responsive or risk a decrease in visits to their sites.

Many Businesses Are Still Not Up To Date

However through our networking and the projects we have been working on it is clear that there are still a large number of businesses that have not updated their site to be mobile responsive.

Even six months after the changes were introduced we still meet businesses that have websites that are currently unresponsive.

How To Check If Your Website Is Out Of Date

To see if your website is mobile responsive or not you can visit the Google website and take the mobile friendly test.

If Google says that your website is not mobile friendly, then it is not too late to update your site, however we recommend that you make the changes as soon as possible to ensure that you do not miss out on mobile search tracking.

If you are unsure what these changes mean for your business or would like to speak to a digital marketing expert then give the Aspiring Panda team a call.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Apps Development

3 Tips on How to Find a Reputable App Development Company

/ Insights      / 3 Tips on How to Find a Reputable App Development Company

3 Tips on How to Find a Reputable App Development Company

The utilisation of bespoke mobile applications can allow businesses to increase revenues, reduce costs, and give managers increased visibility over business functions and employees.

However, finding a reputable app development company to implement the right solution or take forward your idea can be difficult. The market is saturated and it can be tricky on first glance to differentiate between a reputable app development company and one that is going to take you for a ride.

Check Their Portfolio

Success for companies within the mobile app development industry is built on delivering successful results to clients. This means delivering the required specification, within the agreed budget, and to your timescale.

When speaking to companies, ensure that you ask them what they have worked on before, and how that relates to your requirements. If they have experience only of simple or “off the shelf” apps, then a more complex or fully bespoke app may be outside of their knowledge base.

Therefore, review a client’s portfolio to see how it fits with yours.

Previous Client Reviews

The portfolio is a good sign of whether they can deliver what you are looking for. However it is their customers that will tell you how they go about it.

Look and see what their clients have to say about them: are they honest and upfront about deadlines? Do they deliver what they promise?

These are all important things to know before making a decision to work with an app development company.

Make Sure They Understand Your Brief

One of the areas where problems can arise between an app development company and the client is when there is confusion over what you are trying to achieve and in what timeframe.

When speaking to a company, they should take time to understand your needs and make it clear when they can deliver, and at what cost.

If these are not clearly defined when starting the project, then you are setting yourself up for disaster.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Marketing Technology

The Link between Traditional & Digital Marketing

/ Insights      / The Link between Traditional & Digital Marketing

The Link between Traditional & Digital Marketing

Despite ongoing changes in information technology, and technology more generally, the concepts behind attracting people to your business, and the reasons that they buy, have remained largely unchanged. This is why it is possible for companies to blend the digital and traditional marketing methods successfully.

This means that companies can use traditional marketing methods such as networking, events and trade shows to grow their business, while employing digital marketing strategies to enhance them.

This is one of the reasons that Aspiring Panda is proud to be a member of Business Networking International (BNI). BNI Icons in Harrow is a referral-networking group, part of an organisation that has chapters all over the world.

Every Tuesday we meet for breakfast in Kenton to share information about our business, and to refer business to people around the room. We integrate what we do there with our digital efforts, providing a powerful marketing mix.

Built On Trust

Whether marketing your business face-to-face or digitally, trust is one of the most important factors.

The BNI concept of “know, like, trust” for generating referrals is transferable across the different marketing disciplines. By meeting the same people every week, we can build our reputation by showcasing our portfolio, knowledge, and willingness to stand in front of the people that work with us on a weekly basis.

This is also a useful analogy for digital marketing; the website is your permanent presence that gets you found, but it is regular activity and content that builds trust with the audience and convinces them that your business is worth working with.

To build a reputation that will lead to business and referrals, you need to be doing the right things consistently.

The Digital/Traditional Balance

The right mix of marketing disciplines depends on your business and the habits of your customers, this is why we encourage every company we work with to review their marketing strategies regularly, understanding how any new activities fit with their overall strategy.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Custom

Small Business Saturday Supporting Local Businesses

/ Insights      / Small Business Saturday Supporting Local Businesses

Small Business Saturday Supporting Local Businesses

Small community focussed businesses are the backbone of the British economy. There are more than 5.4m small businesses in the UK employing 25.9m people across almost every sector of British business.

Life as a small business can be tough, competing against large national and even international businesses for the attention of potential customers. Therefore where possible we think communities should do what they can to support businesses locally.

Research on spending by local authorities shows that for every £1 spent with a small or medium-sized business 63p stayed in the local economy, meaning that when we invest locally everybody wins.

In recent years a grassroots movement has emerged to encourage customers to support small businesses in their communities during the busiest time of the year has emerged. Founded in 2010 Small Business Saturday is growing in stature year on year.

“Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.” – Small Business Saturday website.

The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2015 Small Business Saturday will take place on Saturday, December 5th. All you need to do to take part is to make an effort to shop locally where you can on December 5th.

As a small business that works with other small businesses across a number of different sectors Small Business Saturday is something that we passionately support.

We ask that on the December the 5th you do your part to take part in Small Business Saturday.

As a business why not look locally for the resources for your business, whether that be a graphic designer or printer for your marketing efforts, or a locally owned restaurant or hotel to hold your next business meeting or buy something from a local shop on your way home.

Taking part is simple and the benefits to our towns and cities make it well worth the small effort of changing the way you think about local businesses.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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ecommerce Technology

The Relationship Between Online Shopping & The High Street

/ Insights      / The Relationship Between Online Shopping & The High Street

The Relationship Between Online Shopping & The High Street

We are approaching the busiest shopping time of the year and with online sales constituting 30% of the economy there are opportunities for businesses large and small.

With Cyber Monday traditionally the biggest e-commerce spending day of season around the corner millions of us will be shopping online. However the traditional high street has not disappeared, but instead is supporting and enhancing online shopping.

With 87% of consumers’ researching products online before hitting the shops there is an important relationship between the two.

Online Research Gives Customers The Edge Over Store Staff

Targeted research means that when stepping in to a shop the customer may know more about a product or service than the person serving them. In fact nearly half of men and more than one third of women say they typically know more about a product than the store staff.

Customers Are Using Their Smartphones In-store

This research can be done in the moment, with customers using their smartphones to first check and research products they are looking at in-store. In fact 60% of consumers who research goods and services in-store convert to purchases on location.

High Street Logistics Infrastructure Supporting Online Sales

Online sales require a need to deliver the products to the customer; this can cause logistical issues for the retailer during busy periods and can be inconvenient for the customer.

This is why over the last few years we have seen a rise in click and collect services. These allow customers the convenience of ordering when they want and collecting them from their local store.

This is more convenient than having to shop in-store and eliminates the risk of missing an important delivery due to work or social commitments.

The way in which consumers access information and purchase goods is constantly evolving as technology develops. Retailers large and small need to continue to think creatively about how they serve their customers effectively.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Custom

Aspiring Panda Organizes Diwali & Bandhi Chorr Event

/ Insights      / Aspiring Panda Organizes Diwali & Bandhi Chorr Event

Aspiring Panda Organizes Diwali & Bandhi Chorr Event

This year Aspiring Panda got the opportunity to work alongside Harrow Council, Third Sector Potential and other community groups, helping to plan and execute one of the biggest cultural events in the Asian community – Diwali.

On the 14th November 2015, Harrow’s town centre was filled with joy as local community and shoppers came together to celebrate Diwali and Bandhi Chorr Diwas.

Music filled St. Anns centre as spectators watched in awe at the Bollywood dancers, as they swayed on stage in their stunning Indian outfits. Not only was there dancing but a fashion show. Models held lit diyas (a small cup-shaped oil lamp made of baked clay) as they strutted down the catwalk, their gowns twinkling from the light of their lamps. It was an evening filled with much entertainment as people of all races joined together to celebrate the triumph of good over evil and the beginning of a new business year.

 Happy Diwali to all from everyone at Aspiring Panda!

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Development web

3 Website Factors That Affect What Your Customers Think Of You

/ Insights      / 3 Website Factors That Affect What Your Customers Think Of You

3 Website Factors That Affect What Your Customers Think Of You

A website is a valuable marketing resource, which says more about your business than you may think.

It is your opportunity to get your business discovered online whilst informing and selling to those that visit. A well designed and content rich website will pull people to your website, tell people what you do and generate a positive impression that will lead to business.

If your website is not up to standard then this can have a negative impact upon the sales and reputation of your business. Until these are addressed you may be selling your business short and losing opportunities.

There are a number of different factors that contribute to this and we have focussed on three that will affect what your customers think of your business because of your website

The Design

Despite being only around 20 years old as a commercial discipline, web design has changed a lot over 20 years.

The technology has changed meaning that designs not only have to be modern but accessible on a range of different devices. The design is still important as we subconsciously are aware of sites that are out of date, this does not mean businesses need state of the art sites just those that are modern and match customer expectations.

The Content

The content within your website is important, you have only a few seconds to get the interest of your audience or they will move on. This means the content must grab the audience and give them the information they need immediately. Content should also be free from simple spelling mistakes to avoid giving your audience the wrong impression.

Active or Passive

Previously you used to be able to get a website built and the job was done. Now due to the saturation of the web more is required to stand out.

Your website needs to be active to show that you are still trading and to encourage your users to take action. An active website could have a blog, social media integration and a range of other elements to move beyond the boring. What’s more Google love content such as videos and blogs so an active website is going to be more visible in a search.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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web

Many London Business Websites Still Not Mobile Friendly

/ Insights      / Many London Business Websites Still Not Mobile Friendly

Many London Business Websites Still Not Mobile Friendly

Since Google changed its algorithm in April 2015, having a website that is mobile friendly has become vital. However many London businesses are still not compliant and may be missing out on opportunities to reach their target customers.

What Is Mobile Friendly

Mobile friendly is a term to describe a website that has been designed to display websites properly on smartphones and tablets. Sites that are not mobile friendly may be shrunk to fit all the information onto the screen, or be too big and going well outside the boundaries of the screen.

This makes them hard to view and navigate when using a mobile device, which is something Google wants to avoid when it points you to a website via Google Search.

How Do I Check My Site

Checking your site is mobile friendly is simple, all you need to do is run your site through the Google mobile friendly test

Why This Matters

More than six months after the change a large number of small businesses are not yet compliant and are therefore less visible in Google search. This is important as Google is the dominant platform people use in the UK to search for information.

In the UK Google is used for nearly 90% of all searches making it important to be as visible as possible.

The Challenge For London Small Business Owners

Despite the changes being live for some time, many London business websites are still not mobile friendly.

This can be for a number of different reasons, but we believe that many still do not know how important a change this was.

Keeping track of the latest digital marketing trends can be difficult for small business. Knowing which announcements and changes matter is not always easy to determine and neither is the correct fix.

If you are not sure where you stand with your website or digital marketing, give us a call and we can give you the information you need to keep your website up to speed

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Apps Technology

10 Statistics That Show the Power of Apps

/ Insights      / 10 Statistics That Show the Power of Apps

10 Statistics That Show the Power of Apps

The rise of the smartphone has been largely powered by the influence that mobile apps are now having on the ways in which we work and play. There are apps for every purpose, from games across the spectrum of fun to apps with a hard hitting business application.

Mobile apps are going from strength-to-strength in 2015, with their applications growing from both a business and personal perspective.

To highlight the power of mobile apps we have combed the web for the latest statistics around the growth of mobile apps and related industries:

These stats show that the appetite for mobile apps is rising as the world becomes more and more digitally and mobile focused. Although the solution for every business may not be to build an app, businesses should be giving serious thought to the role that apps could play in their business.

Apps and mobile technology are not just the domain of large companies: to compete, businesses of all sizes should be looking at how mobile apps can solve problems within their business. Be that how to generate more customers, retain old ones or improve the customer experience.

Wherever your business is heading, make sure you consider the role an app could play in your business.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

/ Related Content