Category: Technology

One of the drawbacks to the digital revolution is that like any economic activity if not protected it can fall victim to the acts of criminals and due to the nature of the web they can be based anywhere in the world.

This makes cyber security one of the most important considerations for everyone that uses the internet, from governments, multi-national companies down to individuals taking photos and storing them on a computer or a cloud service.

A large number of business websites including those designed by Aspiring Panda are built using WordPress as the core platform.

WordPress is a fantastic platform for business owners that want to run their website; it gives them control over their business and the web developers they hire to integrate a range of functionality without needing to create bespoke code for every eventuality.

However, like all businesses on the web it can be a target for hackers after your information and the information of your customers. Therefore, you need to take steps or speak with whoever manages your website to ensure that it is kept up to date with WordPress and WordPress plugin updates.

This is because when hackers find a weakness in the software, this is identified and fixed centrally by WordPress and it’s community. All that you need to do is then install the update.

Businesses that do not keep up to date may find themselves more susceptible to having their website hacked, which could leave it unusable for a considerable amount of time and harm your relationships with your customers.

Installing updates is usually a simple job, a question of logging into your WordPress account and hitting the update button on the WordPress application and then any plugins that the developer has used as part of the site.

It can even be set that these will be done automatically, which may be ideal, however, speak to your web designer before doing this as updates can affect plugins differently which may influence the functionality of your website if done automatically.

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

Like many skill sets, if you have the time, energy and money to gain the expertise you can build your business website yourself. Even if you hire someone, low start-up costs for freelancers, access to a global pool of talent and the growth in demand for websites has created an industry in which cost and quality vary wildly.

Fuelled by high-profile advertising campaigns, there is a misconception that building a business website is simple and that anyone can do it for pennies.

At Aspiring Panda, we are approached by companies that have tried to build their website themselves or not invested making one with a company that understands what they need.

Websites are more than an extension of a business flyer or brochure: they are the portal between businesses and their customers 24 hours a day. They can be integrated to facilitate a diverse range of different business functions, from e-commerce to booking systems.

Getting your website found and then converting customers is more than a website; it is now dependent upon the culmination of a range of different marketing disciplines, including web design, SEO, social media, and blogging.

Web design is a complex skill that involves defining and implementing the technical requirements of a website and design and designing it to get a reaction and action from a potential customer.

Website builders and freelancers may charge pennies, but that is reflected in the product. They deliver a product, but not an online marketing solution that attracts and converts customers.

Web design is an ever evolving art form that requires technical knowledge and design skill.

At Aspiring Panda, we have built our knowledge on how to master this art form over years of building websites and app solutions that work for our clients. If you are unsure that your website is working for you, then give us a call.

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.