Category: Technology

Common Cloud Issues Limiting Your Business Success

The significant benefits of cloud operations can be quickly lost through misconfiguration. In this report we look at where cloud strategies are losing money or failing to realise their full potential because of misconfigurations.

Brits report they will start Christmas shopping earlier this year – will your business be ready?

Christmas is an important source of revenue for retailers – and a serious headache for their ecommerce managers. Traffic increases exponentially in the run up to December

Aspiring Panda featured in TechRound's 50 Best BAME Businesses 2020

We are delighted to announce that Anu Panesar of Aspiring Panda has been named as a finalist in TechRound’s BAME 50 Under 50, which ranks the top 50 BAME-driven

Diversity And Inclusion Advice For Small Businesses

Following the global Black Lives Matter protests, businesses across all sectors have taken to social media in a bid to show solidarity with the movement.

Increased Cloud Usage During The Pandemic

As businesses become increasingly more reliant on cloud services during the pandemic, Aspiring Panda shares their commentary on how businesses can work.

Top Ecommerce trends for 2020

With 2020 now in full swing, there’s never been a better time to reflect on some of the ecommerce predictions made towards the end of 2019.

Introducing the Aspiring Panda #AspiringWomen Community

Aspiring Panda is thrilled to launch our exciting new #AspiringWomen Community celebrating inspirational female business leaders.

Tags app, digital, marketing, Media, mobile, mobile friendly, technology, Web

Marketing Technology

The Link between Traditional & Digital Marketing

Post author By admin
Post date 4 December 2015

/ Insights / The Link between Traditional & Digital Marketing

The Link between Traditional & Digital Marketing

Despite ongoing changes in information technology, and technology more generally, the concepts behind attracting people to your business, and the reasons that they buy, have remained largely unchanged. This is why it is possible for companies to blend the digital and traditional marketing methods successfully.

This means that companies can use traditional marketing methods such as networking, events and trade shows to grow their business, while employing digital marketing strategies to enhance them.

This is one of the reasons that Aspiring Panda is proud to be a member of Business Networking International (BNI). BNI Icons in Harrow is a referral-networking group, part of an organisation that has chapters all over the world.

Every Tuesday we meet for breakfast in Kenton to share information about our business, and to refer business to people around the room. We integrate what we do there with our digital efforts, providing a powerful marketing mix.

Built On Trust

Whether marketing your business face-to-face or digitally, trust is one of the most important factors.

The BNI concept of “know, like, trust” for generating referrals is transferable across the different marketing disciplines. By meeting the same people every week, we can build our reputation by showcasing our portfolio, knowledge, and willingness to stand in front of the people that work with us on a weekly basis.

This is also a useful analogy for digital marketing; the website is your permanent presence that gets you found, but it is regular activity and content that builds trust with the audience and convinces them that your business is worth working with.

To build a reputation that will lead to business and referrals, you need to be doing the right things consistently.

The Digital/Traditional Balance

The right mix of marketing disciplines depends on your business and the habits of your customers, this is why we encourage every company we work with to review their marketing strategies regularly, understanding how any new activities fit with their overall strategy.

Anoop Panesar

Business Development Manager

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Following the global Black Lives Matter protests, businesses across all sectors have taken to social media in a bid to show solidarity with the movement.

Increased Cloud Usage During The Pandemic

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Top Ecommerce trends for 2020

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Introducing the Aspiring Panda #AspiringWomen Community

Aspiring Panda is thrilled to launch our exciting new #AspiringWomen Community celebrating inspirational female business leaders.

ecommerce Technology

The Relationship Between Online Shopping & The High Street

Post author By admin
Post date 25 November 2015

/ Insights / The Relationship Between Online Shopping & The High Street

The Relationship Between Online Shopping & The High Street

We are approaching the busiest shopping time of the year and with online sales constituting 30% of the economy there are opportunities for businesses large and small.

With Cyber Monday traditionally the biggest e-commerce spending day of season around the corner millions of us will be shopping online. However the traditional high street has not disappeared, but instead is supporting and enhancing online shopping.

With 87% of consumers’ researching products online before hitting the shops there is an important relationship between the two.

Online Research Gives Customers The Edge Over Store Staff

Targeted research means that when stepping in to a shop the customer may know more about a product or service than the person serving them. In fact nearly half of men and more than one third of women say they typically know more about a product than the store staff.

Customers Are Using Their Smartphones In-store

This research can be done in the moment, with customers using their smartphones to first check and research products they are looking at in-store. In fact 60% of consumers who research goods and services in-store convert to purchases on location.

High Street Logistics Infrastructure Supporting Online Sales

Online sales require a need to deliver the products to the customer; this can cause logistical issues for the retailer during busy periods and can be inconvenient for the customer.

This is why over the last few years we have seen a rise in click and collect services. These allow customers the convenience of ordering when they want and collecting them from their local store.

This is more convenient than having to shop in-store and eliminates the risk of missing an important delivery due to work or social commitments.

The way in which consumers access information and purchase goods is constantly evolving as technology develops. Retailers large and small need to continue to think creatively about how they serve their customers effectively.

Anoop Panesar

Business Development Manager

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Increased Cloud Usage During The Pandemic

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Introducing the Aspiring Panda #AspiringWomen Community

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Apps Technology

10 Statistics That Show the Power of Apps

Post author By admin
Post date 20 October 2015

/ Insights / 10 Statistics That Show the Power of Apps

10 Statistics That Show the Power of Apps

The rise of the smartphone has been largely powered by the influence that mobile apps are now having on the ways in which we work and play. There are apps for every purpose, from games across the spectrum of fun to apps with a hard hitting business application.

Mobile apps are going from strength-to-strength in 2015, with their applications growing from both a business and personal perspective.

To highlight the power of mobile apps we have combed the web for the latest statistics around the growth of mobile apps and related industries:

More people access the internet using mobile devices than desktops
There are predicted to be 172bn app downloads in 2015
There have been more than 100bn app downloads from the Apple App store
Mobile app revenues are expected to top $77bn in 2017
App usage increase of 21% from 2014-2015
1 in 5 people in the world own a smartphone
25% of smartphone owners aged 18-44 can’t remember the last time their phone wasn’t next to them
There are 224 million monthly active app users in the US
85% of people prefer native mobile apps to websites
Total mobile engagement on social has grown 55% in the past year

These stats show that the appetite for mobile apps is rising as the world becomes more and more digitally and mobile focused. Although the solution for every business may not be to build an app, businesses should be giving serious thought to the role that apps could play in their business.

Apps and mobile technology are not just the domain of large companies: to compete, businesses of all sizes should be looking at how mobile apps can solve problems within their business. Be that how to generate more customers, retain old ones or improve the customer experience.

Wherever your business is heading, make sure you consider the role an app could play in your business.

Anoop Panesar

Business Development Manager

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Aspiring Panda featured in TechRound's 50 Best BAME Businesses 2020

We are delighted to announce that Anu Panesar of Aspiring Panda has been named as a finalist in TechRound’s BAME 50 Under 50, which ranks the top 50 BAME-driven

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Following the global Black Lives Matter protests, businesses across all sectors have taken to social media in a bid to show solidarity with the movement.

Increased Cloud Usage During The Pandemic

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Introducing the Aspiring Panda #AspiringWomen Community

Aspiring Panda is thrilled to launch our exciting new #AspiringWomen Community celebrating inspirational female business leaders.

Tags app, business, digital, marketing, mobile, social media, start up, strategy, technology, trending, Web

Technology

5 Checks To Make Sure That Your Small Business Website Is Fit For Purpose

Post author By admin
Post date 5 October 2015

/ Insights / 5 Checks To Make Sure That Your Small Business Website Is Fit For Purpose

5 Checks To Make Sure That Your Small Business Website Is Fit For Purpose

The internet provides businesses with an opportunity to make their business accessible to customers anytime and potentially anywhere. In recent years, the concept of a company website has evolved to be much more than just a flyer or poster promoting your business on the internet.

Instead, with the right design, message, and layout your website has the ability to create and convert leads. However, this means that companies must consider the right approach for their business and invest in the development of an appropriate website.

For the small business, budgets for web design can often be tight. However, there are a number of checks you can do to make sure you have the basics covered.

Check Your Website Is Mobile Friendly

With more than 50% of internet traffic now coming from smartphones or iPads, businesses should make sure that their websites display properly on different mobile devices. In April, Google made this a factor in how easy it was for people to find your site using Google search. You can check if your site complies here – https://www.google.co.uk/webmasters/tools/mobile-friendly/

Add an Active Element to the Site

With so many businesses starting and then fizzling out, it can be difficult for people to work out whether or not a business is still operating. Adding an active element to your website – such as a social media feed, blog or booking system – lets people know that you are open for business

Make It Easy to Contact You Using the Site

The purpose of a business website is to either sell something through the site or to get a potential customer to express an interest. It never fails to surprise us when we see attractive and interesting company websites that make it difficult to get in contact and make purchases.

Don’t lose out on opportunities – make certain that your contact information or call to action works or is easy to find.

Check Your Site Is SEO Optimised

Search Engine Optimisation (SEO) is the term for the actions you take to make your site more appealing to the search engine rankings. An important part of this is “on-page optimisation” which is the set up of your website so Google can read it correctly.

Make sure your website is set up properly so those looking for you or businesses like yours can find you

Make Sure Your Site Loads Quickly

The average internet user is impatient: if your site takes a few seconds to load your potential customer may leave without absorbing any information. Test your website and make sure it loads quickly.

Anoop Panesar

Business Development Manager

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Tags business, digital, marketing, mobile, mobile friendly, seo, social media, start up, strategy, technology, Web

Security Technology

What Ashley Madison Hack Reminds Us About Internet Security

Post author By admin
Post date 20 September 2015

/ Insights / What Ashley Madison Hack Reminds Us About Internet Security

What Ashley Madison Hack Reminds Us About Internet Security

Data security on the internet is a huge issue. Companies large and small spend fortunes creating infrastructures to make our data as safe as possible.

However, there continue to be high profile cases in which the sensitive data of the general public is being compromised and accessed by hackers.

With more and more data about our lives being stored online, data security is a hugely important issue, and it is an area in which public confidence has hit a new low in light of recent scandals. The latest event is a data breach surrounding the hack and subsequent bulk release of data belonging to registered Ashley Madison users.

This sight has attracted attention due to the controversial service that it provides: it was designed as a dating site for people that wanted to have affairs. It still raises serious issues about the availability of personal data.

The nature of the site and the service that it provides does not detract from the fact that users put their data on the internet in the belief that it will remain private.

The fact that hackers can access a company’s records and put them on the internet for everyone to see has rocked confidence in the ability of companies to keep our data secure. Shockingly, users of Ashley Madison had their information revealed even if they had paid the company an additional fee to remove their information.

Keeping your data secure online is extremely difficult: once you put something on the internet it is recorded. Should someone want to find it, then it is very hard to remove it to the point it cannot be found.

Therefore, it is important to make sure you share essential information only with the businesses you interact with online, and that you only put things online that you would not mind your granny seeing.

The internet is a wonderful and often scary place, make sure you are prepared and follow good data practices.

Anoop Panesar

Business Development Manager

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Tags business, digital, Media, mobile, security, start up, technology, Web

Apps Technology

Does Your Business Need An App? – Three Ways An App Can Create Business Opportunity

Post author By admin
Post date 5 September 2015

/ Insights / Does Your Business Need An App? – Three Ways An App Can Create Business Opportunity

Does Your Business Need An App? – Three Ways An App Can Create Business Opportunity

Smartphone technology has become a daily part of our personal and business lives. With more than 46m smart phone users in the UK, there are huge opportunities for businesses to use technology as a means of generating growth. One way of accomplishing this is by using mobile apps.

Because of the huge potential of this technology, one of the most common questions we get asked is “does my business need an app?”

The answer to this question can usually be broken down into three more specific areas that will depend on the nature of the business and its customers:

Can an app be used to improve the customer experience?
Can an app be used to drive customer retention and revenue?
Can an app increase efficiency within your business?

If the answer to any of these questions is positive, there may be potential to develop a bespoke app for a business that will meet their unique requirements.

Can an app be used to improve the customer experience?

Apps that are most regularly used by customers are those that improve the customer experience. A great example of this is Uber. By making the ordering of a taxi simple – and often cheaper – the app significantly improves the customer experience, making the app indispensible to the user.

Can an App Be Used To Drive Customer Retention?

Apps can also be used to tell customers about special offers or products, to drive revenue, and to retain customers.

This is achieved with the use of a piece of functionality called a ‘push notification’. These notifications can keep an app relevant and drive usage by pushing a message from your app onto the home screen of a users device. If an app can help increase revenue from existing customers then it may provide value to a business.

Can an App Increase Business Efficiency?

Apps can also be useful when used internally by a business. As most members of the UK workforce possess a smartphone, mobile apps can be used to keep business owners up to date on activities within a business, or to make processes more efficient.

An example of this could be financial management software that is available via an app, or a mobile app that can track the progress of an order through a factory.

Anoop Panesar

Business Development Manager

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Tags app, bespoke, business, design, digital, marketing, Media, mobile, social, start up, strategy, technology, Web

SEO Technology

Simplifying SEO For Businesses

Post author By admin
Post date 15 August 2015

/ Insights / Simplifying SEO For Businesses

Simplifying SEO For Businesses

The term SEO for businesses is enough to make owners and marketing managers shudder and think about anything else. SEO – or Search Engine Optimisation – has long been considered one of the dark arts of the internet.

Something that businesses have to outsource and pay a shady company a lot of money in order to rank highly on Google searches, unsure of what they are really paying for or whether it will last.

Change Has Come To SEO for Businesses

This is no longer true: SEO is no longer about building backlinks and “gaming” the system. Google have changed things and put a focus on creative content and social media.

This means that there are now two important aspects to the SEO of a business website: the on-page optimisation, and the content and social media.

What is On-Page SEO Optimisation?

On-page optimisation is the way in which a business website is set up to appeal to search engines. These factors can include setting up the right website keywords, making your website easily crawlable (searchable) by search engines, provides a good user experience, and that all content is unique and adding value.

See Moz and their great blog about on-page SEO

Content and Social media SEO for Businesses

Otherwise known as off-page SEO, content and social media are about encouraging businesses to visit and share the content on your website. Traditionally, this involved getting websites to link to yours, and whilst this is still important it has to be organic or you could get penalised by Google.

Creating engaging and shareable content is now key to ensuring that you have a website that Google wants to rank on its search results.

For a good blog on this see this by Digital Media Role

How Do I Improve The SEO for My Business Quickly?

There are a number of different free tools for analysing your site including www.semalt.com, who offer a basic review for free with options to upgrade. There are no simple fixes or cheats to rank your website well, just the right website format and great content.

If we can help you get your head around this then give us a call.

Anoop Panesar

Business Development Manager

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Aspiring Panda featured in TechRound's 50 Best BAME Businesses 2020

We are delighted to announce that Anu Panesar of Aspiring Panda has been named as a finalist in TechRound’s BAME 50 Under 50, which ranks the top 50 BAME-driven

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Aspiring Panda is thrilled to launch our exciting new #AspiringWomen Community celebrating inspirational female business leaders.

Tags app, business, digital, marketing, Media, mobile, seo, social, start up, strategy, technology, Web

Technology

The Value Of Effective Digital Training

Post author By admin
Post date 5 August 2015

/ Insights / The Value Of Effective Digital Training

The Value Of Effective Digital Training

In any discipline the right training at the right time can be the difference between success and failure: this is true of your digital content.

Once you have a well built and lead generation optimised website, you need to create content and use social media to generate leads and ensure your site ranks well on search engines such as Google.

One of the main challenges for businesses when it comes to digital media is getting the right knowledge and skills in a field that is strange and new to them. At Aspiring Panda, we recognise the power of having the right digital marketing knowledge and have seen clients’ confidence and results grow over time.

Whilst it may not be natural at first, mastering the basics of digital marketing will give business owners the power to drive their vision and target internal and external resources effectively.

Aspiring Panda Digital Training

At Aspiring Panda we have a dedicated digital training space which can accommodate up to 20 delegates at a time for workshops, seminars, and presentations on a range of different topics.

Our inaugural event saw our partners Dowsocial deliver a masterclass session. Their Managing Director Kristian Downer delivered an excellent presentation on how to develop an effective social media strategy for your business.

Over the next few months we intend to run a number of different presentations on different digital topics to businesses in the London area. These will be designed to help businesses get the skills they need to be successful in the digital age, and cover a number of related topics.

Potential topics could include: web design; social media; SEO; and graphic design. The session will be delivered in our state-of-the-art training room. If you would like to find out more about the training sessions we are running or would like to discuss using our training space, give us a call.

Anoop Panesar

Business Development Manager

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Tags business, digital, marketing, start up, strategy, training

Apps Technology

Five App Trends For 2015

Post author By admin
Post date 15 July 2015

/ Insights / Five App Trends For 2015

Five App Trends For 2015

Due to a smartphone market that is continuing to go from strength to strength – with smartphone adoption rates predicted to reach 81% of the market by the end of 2015 – the customer base in both the personal and business markets is rapidly expanding.

With the technology and its applications developing quickly, it is important to be aware of the latest trends when building a mobile application.

Here are five app trends for 2015. We have observed these and are adapting for them as we enter the second half of the year.

Focus on security

The automatic assumption is that mobile applications are safe. However, research by Gartner suggests that this is far from accurate. In fact, they predict that 75% of apps developed would fail basic security tests.

Therefore, we can expect reputable app developers to be security focused moving forwards.

Wearable Tech

The launch of the Apple Watch into the market continues a trend of adoption in 2015. The Apple tech has quickly caught up with rival models launched earlier, having sold more than 2.8 million units.

Therefore, we are likely to see continued development in the personal market of apps designed specifically for the use by smart watches.

Smart Homes and Offices

Mobile apps have the potential to give users more and more control over their build environment. From the boss able to monitor his office from thousands of miles away, to the family able to turn on the heating on the way home from work, the market is on the rise.

HTML5 and The Decline Of Native Apps

The development tools offered by the HTML5 programming language mean that developers are able to offer their users more flexibility than offering a native app on IOS or Google Play.

These apps are set to grow in popularity due to the ability to work on multiple platforms.

Business Adoption of Apps

The power of apps is now translating into the business sphere, with more and more companies, both large and small, leveraging mobile platforms for development.

These apps focused on the B2B market present a tremendous opportunity to increase efficiency by reducing costs and speeding up operations.

Anoop Panesar

Business Development Manager

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