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Three Ways Social Media Can Help Your Business

/ Insights      / Three Ways Social Media Can Help Your Business

Three Ways Social Media Can Help Your Business

Social media is an increasingly important part of the marketing of small businesses across the UK. With more than 30m users of Facebook alone, it is getting harder and harder to ignore that your target audience is active on social media.

For business owners that are resisting moving their business onto social media it is likely that they are missing out on opportunities and risking getting passed over in favour of companies that are more proactive with their digital marketing.

If you are on the fence, here are three ways social media can help your business succeed:

Generate Referral Business From Existing Customers

Existing customers are often the most effective way of getting new business as they refer their friends and colleagues to your product or service. Social media is an incredibly powerful way of harnessing this and broadcasting the goodwill your existing customer base has for what you do.

Target & Advertise To Potential Customers

Social media is powerful for businesses, in part due to the data that the platforms create and store about their users. Harnessed effectively, this can be used to advertise your business to exactly the people you want to target.

This means that you spend less money on traditional less well directed advertising platforms such as print or radio advertising.

Customer Service

Whether you are on social media or not, your customers are talking about you both the good and the bad. If you are on social media then you have an opportunity to see what they are saying about you, reinforce the positive and fix the negative.

After all, there is no more powerful an advocate than someone who has a negative experience that is given excellent customer service.

If you are unsure how to get a strategy that works for your business contact the Aspiring Panda team.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology

Facebook And Business

/ Insights      / Facebook And Business

Facebook And Business

Want to increase the visibility of your Business online, bear the following points in mind:

  • Target the right demographic audience,
  • Communicate with customers directly,
  • Personalise your web content,
  • Use the media channel to reach over 1 billion.

Well, there is an easier way to achieve all this at once – Simply use Facebook!!

Gone are the days when you thought social sites are personal, to keep in touch with your friends and couldn’t make an impact or affect your professional life.

Facebook has provided many features for ease of Business:

  1. Ads Manager – create, edit and analyse facebook ads.
  2. Measure performance of the ads using Performance metrics.
  3. Business Fan page for marketing, driving online Sales, increasing Local Sales and raising Brand Awareness.

More than 1.3 billion people use Facebook on a daily basis to connect with what matters to them.  Relevant and engaging photos, videos and links make Facebook Adverts a powerful way to find new customers and build brand loyalty and increase Brand Awareness.

As experienced Facebook advertiser Freddie Jansson said in an interview:

“A large part of companies’ potential customers are there. Therefore, in my opinion, all companies should have a Facebook page where they can interact with their customers … No other advertising channel, at least where you can communicate, can compete with those numbers.”

For all those sceptics out there, consider this – even if only one of your competitors launches a successful Fan Page, that competitor is likely to corner the market on Facebook and build a following long before you do.

The bottom line is – stake your free claim early to establish your business as the industry leader before the competition has a chance.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.