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Three Ways Social Media Can Help Your Business

/ Insights      / Three Ways Social Media Can Help Your Business

Three Ways Social Media Can Help Your Business

Social media is an increasingly important part of the marketing of small businesses across the UK. With more than 30m users of Facebook alone, it is getting harder and harder to ignore that your target audience is active on social media.

For business owners that are resisting moving their business onto social media it is likely that they are missing out on opportunities and risking getting passed over in favour of companies that are more proactive with their digital marketing.

If you are on the fence, here are three ways social media can help your business succeed:

Generate Referral Business From Existing Customers

Existing customers are often the most effective way of getting new business as they refer their friends and colleagues to your product or service. Social media is an incredibly powerful way of harnessing this and broadcasting the goodwill your existing customer base has for what you do.

Target & Advertise To Potential Customers

Social media is powerful for businesses, in part due to the data that the platforms create and store about their users. Harnessed effectively, this can be used to advertise your business to exactly the people you want to target.

This means that you spend less money on traditional less well directed advertising platforms such as print or radio advertising.

Customer Service

Whether you are on social media or not, your customers are talking about you both the good and the bad. If you are on social media then you have an opportunity to see what they are saying about you, reinforce the positive and fix the negative.

After all, there is no more powerful an advocate than someone who has a negative experience that is given excellent customer service.

If you are unsure how to get a strategy that works for your business contact the Aspiring Panda team.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Apps Technology

Don’t Let Your Business Run Out Of Time – Mobile Apps Boost Efficiency

/ Insights      / Don't Let Your Business Run Out Of Time - Mobile Apps Boost Efficiency

Don't Let Your Business Run Out Of Time - Mobile Apps Boost Efficiency

Time is the enemy of the business owner. Time can be the difference between control over the strategic direction of a business and barely being able to lift your nose from the grindstone.

With no means of creating extra time beyond hiring more staff (costly and time consuming) or bending the space time continuum, businesses need to find ways to work more efficiently to maximise the time they do have.

One way of doing this is by the effective use of technology, particularly software that staff already have in their pocket and use in their everyday lives.

Smartphone apps can be used by employees on their own devices, harnessing the latest in digital technology and connectivity.

How Mobile Apps Boost Efficiency

When most people think of mobile apps they think of games or personal apps for things like tracking your run or turning on the heating before you get home.

A mobile app is effectively a piece of software that can be installed and run within your smartphone or tablet device. The concept of these personal apps that can be translated to the business environment to save businesses, time, effort and money.

Whether it is a GPS based app to track where company vehicles are for route and efficiency tracking, or to control the running of internal systems and machinery remotely, mobile apps can help.

There are tens of thousands of business related apps already available that can help businesses improve their processes and increase efficiency. However many businesses may have challenges that cannot be overcome by an off the shelf piece of software.

Therefore a bespoke app can be built to solve a specific problem a business is facing, these apps will cost more due to the design and development required.

If your business is running out of time, then maybe it is time to consider how mobile apps can help solve the management, logistical or operational issues you are facing.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.