The internet provides businesses with an opportunity to make their business accessible to customers anytime and potentially anywhere. In recent years, the concept of a company website has evolved to be much more than just a flyer or poster promoting your business on the internet.
Instead, with the right design, message, and layout your website has the ability to create and convert leads. However, this means that companies must consider the right approach for their business and invest in the development of an appropriate website.
For the small business, budgets for web design can often be tight. However, there are a number of checks you can do to make sure you have the basics covered.
Check Your Website Is Mobile Friendly
With more than 50% of internet traffic now coming from smartphones or iPads, businesses should make sure that their websites display properly on different mobile devices. In April, Google made this a factor in how easy it was for people to find your site using Google search. You can check if your site complies here – https://www.google.co.uk/webmasters/tools/mobile-friendly/
Add an Active Element to the Site
With so many businesses starting and then fizzling out, it can be difficult for people to work out whether or not a business is still operating. Adding an active element to your website – such as a social media feed, blog or booking system – lets people know that you are open for business
Make It Easy to Contact You Using the Site
The purpose of a business website is to either sell something through the site or to get a potential customer to express an interest. It never fails to surprise us when we see attractive and interesting company websites that make it difficult to get in contact and make purchases.
Don’t lose out on opportunities – make certain that your contact information or call to action works or is easy to find.
Check Your Site Is SEO Optimised
Search Engine Optimisation (SEO) is the term for the actions you take to make your site more appealing to the search engine rankings. An important part of this is “on-page optimisation” which is the set up of your website so Google can read it correctly.
Make sure your website is set up properly so those looking for you or businesses like yours can find you
Make Sure Your Site Loads Quickly
The average internet user is impatient: if your site takes a few seconds to load your potential customer may leave without absorbing any information. Test your website and make sure it loads quickly.
Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.